When you think of trending sneakers, there are a few brands that come to mind — Nike, Adidas, New Balance, to name a few — but there’s another under-the-radar label that even the A-listers have given their tick of approval.
Ecco, known for their practical designs and comfortable soles, has long been received as functional, rather than fashionable.
But given the recent spottings on the feet of IT girls and Hollywood stars alike, the brand appears to be rising in popularity, quickly becoming a go-to for trending shapes and seasonal styles.
Know the news with the 7NEWS app: Download today
Last week, Suki Waterhouse stepped out in London wearing satin shorts (another big trend for 2025) a vintage tee, oversized blazer and ECCO sneakers on her feet.
The pair in question? The Biom Lite-W, $299.95, a luxe-looking pair crafted from premium leather with a padded collar for extra comfort.
While Suki’s burgundy pair is not yet available to shop on Aussie shores, there’s three colours you can currently choose from; grey, beige and black.


Low-profile sneakers have risen to fame as an alternative to heels and flats.
Perfect for long days on your feet running errands, heading to lunch or even working 9-5, ECCO is quickly becoming one of the most popular choices for shoppers on the hunt for a cool and comfortable pair of kicks.
Suki’s favourite style, the Biom Lite, has a sporty-look with a premium finish, padded collar and innovative BIOM Natural Motion midsole that supports feet with every step.
Designed in collaboration with Natacha Ramsay-Levi, a former creative at Balenciaga and Louis Vuitton, it’s no surprise to see them gaining popularity in the fashion world.
Retailing for $299.95 at ECCO, this low-profile pair are a must-have for spring and summer.

Shop more ECCO sneakers:
Street Court, $299.95
Biom 2.2, $319.95
Multi-Vent, $419.95
Golf Street 720, $399.95
Street Ace, $359.95