Coach is officially back.
From The Summer I Turned Pretty star Lola Tung being named a brand ambassador, to the sold-out Coach Tabby Shop event in Sydney’s Paddington, the brand is riding a wave of love and nostalgia.
In fact, according to the Instagram account Data But Make it Fashion, Coach’s popularity has surged by more than 800 per cent since January.
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But for those of us who never stopped loving the brand’s signature structured handbags and soft-grain leather finishes, this moment is simply a reminder that Coach has always been that girl.
The one passed from mum to daughter, found in vintage stores, and lovingly kept for decades.
Coach’s timeless appeal lies in its quality. Their pieces are more than just trendy accessories — they’re functional, wearable staples.
And while the brand is making waves with Gen Z and millennial fashionistas right now, it’s also staying fresh with updated silhouettes, playful colours, and clever accessories like bag charms and AirPods cases.
You don’t need to queue outside a pop-up or scroll endlessly to get your hands on Coach.
Amazon Australia is stocked with a seriously good range of Coach handbags, jewellery and accessories, many at discounted prices.
1. Coach Key Case was $153.14, now $107.43
Let’s start with the Coach Key Case, currently 30 per cent off, down from $153.14 to $107.43.
Available in classic black or taupe, it features five key hooks to keep your keys neat, organised and scratch-free.
Made with luxurious leather, it’s the kind of everyday essential you’ll use for years, and a gorgeous gift for yourself or a friend.
2. Coach Signature AirPods Pro Case, $79.45
Next up, the Coach Signature AirPods Pro Case is giving practical glam. Priced at just $79.45, this clever little case doubles as a bag charm.
Made from Coach’s signature handcrafted canvas and compatible with wireless charging, it comes with a dog leash clip so you can attach it to your favourite bag.
Cute and clever? Tick.
3. Coach Women’s Ionic Plated Rose Gold Steel & Blush Plastic & Crystal Quartz Basic Slim Watch, was $295, now $236
Coach is also serving serious wrist candy right now.
The Coach Women’s Ionic Plated Rose Gold Steel & Blush Plastic & Crystal Quartz Basic Slim Watch is 20 per cent off, down from $295 to $236.
With a mineral crystal pink dial and two-tone stainless steel band, it’s a polished pick for work or weekend wear.
It’s water-resistant too, so it’s as functional as it is fashionable.
4. Coach Tabby 12, $640.07
And yes, the legendary Coach Tabby 12 is available for $640.07.
That’s a steal for a coveted designer bag. This version features a whimsical sketch print of New York, an embroidered apple, and luxe gold hardware.
It’s the perfect mix of playful and polished.
5. The Coach 2312 Shoulder Bag was $266.43, now $317.18
There’s more. The Coach 2312 Shoulder Bag is down to $266.43 from $317.18 — that’s 16 per cent off.
With a simple silhouette, stain-resistant PVC material and an inner pocket for your bits and pieces, it’s been popular with all ages.
Great for travel or your everyday errands, and especially ideal for someone petite.
Amazon Australia is quietly stocking up with timeless pieces from the heritage label, with deals across handbags, jewellery, fragrance and accessories.
But like any fashion comeback, you’ll want to move fast — these Coach pieces are selling out quickly.
