Mark your calendars, savvy shoppers — the second installment of Afterpay Day 2025 is just one week away.
The highly anticipated biannual sale event is set to return for the second time this year, providing eager shoppers with a wide range of epic deals.
This four-day affair is set to begin August 14, running until August 17 — so you’ve got enough days to snap up some bargains from some of Australia’s leading brands across fashion, beauty, tech and home.
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If the last Afterpay Day in March was anything to go by, the next sale is set to be even bigger, and better.
Earlier this year, we saw huge retailers like Dyson, Myer, and THE ICONIC slash prices up to 70 per cent, with deals on everything from high-end vacuum cleaners to designer clothing and accessories.
And if that wasn’t enough, Afterpay’s Mystery Market is returning with The Pay It Forward Mystery Market, a one-day pop-up with $200,000 worth of prizes up for grabs.
Head down to Pitt Street Mall from 8am August 14 to unlock one of 1,000 Bondi mint-green mystery boxes and win the chance to jetset with a $5000 Webjet voucher, or get your hands on sought-after products from Dyson, Ninja, Nintendo and more.
What was on sale during the last Afterpay Day sale?
Beauty lovers scored huge discounts on cult-favourite brands like ghd, price and Adore Beauty, while fashionistas saved big on wardrobe staples from COS, Le Specs and more.
So, what’s in store for the next Afterpay Day?
While we won’t know the exact offers until closer to the date, expect to see similar deals across jewellery, watches, fashion, beauty, electronics, and homewares.
What Is Afterpay Day?
Afterpay Day is a biannual shopping event, usually in March and August, where brands that offer Afterpay as a payment option roll out exclusive discounts.
But here’s the best part — you don’t need to use Afterpay to take advantage of the sales.
Whether you prefer to pay upfront or in instalments, the discounts are available to everyone.
When is Afterpay Day 2025?
This year, Afterpay Day will take place in August, and begin on August 14, running until 17.
That’s four days of shopping bliss, giving you plenty of time to stock up on essentials (and a few guilty pleasures).
How does Afterpay Day work?
Retailers submit their sales through the Afterpay app and website, and shoppers can browse deals from their favourite brands.
Anyone can shop the sales, even if they don’t use Afterpay to pay — hurrah.
How to prepare for Afterpay Day
Want to get the best deals? Here’s how to get ahead of the game:
Sign up for newsletters from your favourite retailers to get early access.
Save the date in your calendar so you don’t miss out.
Check your inbox — retailers will start announcing their offers in the lead-up to the sale.
What to expect in the next Afterpay Day sale
Massive discounts on fashion, jewellery, watches, homewares, beauty, and more.
The option to shop now, pay later with Afterpay.
A big opportunity for brands to reach new customers and boost sales.
Who can participate?
Afterpay Day is open to brands that offer Afterpay as a payment option.
If you’re a retailer, it’s a great way to attract new shoppers and drive sales.
If you’re a shopper, it’s your chance to grab the best deals before they’re gone.
So, get ready to shop, save, and splurge smartly — Afterpay Day 2025 is almost here.
