Spring and summer fashion is about to get a whole lot more playful.
Shein is kicking off the season with a two-day style extravaganza in Sydney that blends shopping, games and photo-ready moments.
On 20 and 21 September, the fashion giant is transforming the Sydney Overseas Passenger Terminal into a larger-than-life fashion playground, and entry is completely free.
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The Shein S25 Fashion Fair is open from 10am to 6pm each day and will give visitors a first-hand look at the brand’s spring/summer 25 collection.
Instead of a traditional runway, Shein is creating a hands-on showcase designed for the social media age. Think fun activities, prizes and the perfect backdrops to fill your feed.
To take part, it’s as simple as documenting your experience.
Guests need to snap a picture, share it on Instagram or TikTok using the hashtag #SHEINAUSS25, and make sure their account is set to public.
Then, show the post to the staff to unlock the games. Each game gives visitors a chance to win instant prizes, making it a fashion meets chic arcade.
The line-up of activities is a mix of nostalgic fun and creative workshops.
There will be a memory block challenge for puzzle lovers, a claw machine for those who like to test their luck, and a flower-arranging station to create your own fresh bouquet.
For the crafty types, the charm bracelet bar will let you design a personalised accessory to take home. Foodies can join in at the fruit stall or try their hand at the pick-the-ice-cream game.
Of course, it wouldn’t be Shein without some social media sparkle.
A special photo booth will let guests pose in their favourite outfits with the Sydney Opera House as the backdrop.
As a bonus, everyone gets to walk away with a six-inch printed photo, the kind of old-school souvenir that feels instantly cool again.
Shein is also sweetening the deal for those who can’t make it in person.
Shoppers can use the exclusive code SS25AU at checkout for savings on their spring/summer picks.
The offer runs until 26 October 2025 at 11:59pm (AEST), giving online fans plenty of time to join in on the seasonal refresh.
By merging fashion with play, Shein is tapping into the growing trend of interactive retail.
It’s not just about browsing clothes anymore, it’s about the experience, the memories and the Instagram content that comes with it.
Whether you’re there for the fashion, the freebies or simply a fun day out by the harbour, the Shein S25 Fashion Fair looks set to be one of September’s biggest lifestyle events.
