It’s no secret that when men finally reach for moisturiser, it’s often something from their partner’s cabinet.
But there’s a growing number of men’s skincare brands that provide a simple and effective routine for those on the hunt for one.
Man Up, an Aussie made and owned label, is one of the country’s fastest-rising names in men’s skincare.
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The brands ethos? Products that work, without the fuss.
“Men want simplicity, not serums,” co-founder Wade Bartlett tells Best Picks.
“There’s been a huge mindset change, especially for Gen Z and Millennials. Skincare isn’t vanity — it’s hygiene. It’s self-respect.”
Consisting of a simple, three-step routine, Shower Cleanser, Day Cream and Night Cream, these formulas are designed to slot into a busy routine, and are great for hydrating and firming the skin.
‘Built for Aussie men who want to look sharp’, Man Up is home to effective formulas without the fuss (and expensive price tags).
Made in Australia, the formulas are paraben and phthalate free, with effective results in hydrating and firming skin.
They even claim to assist in reducing dark cirles and fine lines.
In fact, there are a number of incredible before and after photos, showing just how well these products work.
Aussie men who have incorporated the three-step routine say they’ve actually noticed a difference in their skin.
“Didn’t think skincare would make a difference, but after a couple of months the lines are actually disappearing. Wish I’d started sooner,” one commented.
“After a month of use, my skin feels more hydrated, clearer, and fresher. You haven’t used a cleanser like this before, I promise,” one added.
“It’s part of my routine now, like brushing my teeth. Simple and effective,” a third shopper commented.
Even high-performance athletes and busy dads have embraced the three-step routine.
Cronulla Sharks player Toby Rudolf joked: “If I didn’t use Man Up, I’d age like a leather boot”.
And Paul, a DJ turned dad, puts it simply: “Years of late nights, flights, and non-stop gigs started showing on my face”.
“Now with kids, I’ve got even less time. Man Up is easy to chuck in my bag — 3 steps, done. It keeps me looking fresh whether I’m backstage at 3am or making pancakes with my son.”
With hundreds of rave reviews and new products in the pipeline, Man Up Skin is proving to be an effective skincare brand for Aussies, without the fuss.
To shop the three-step skincare routine, head to the website here.
