Rihanna is serving more than chart-topping hits this week, with her cult beauty brand Fenty Beauty officially kicking off its biggest sale of the year.
The Friends + Family Sale is back and, for a limited time, the Fenty Fam can shop sitewide discounts at the lowest prices you will find all year.
From 19 to 22 September, the brand is giving shoppers 25 per cent off sitewide, plus up to 60 per cent off select bestsellers.
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To sweeten the deal, Fenty Beauty is also offering free gifts with purchase.
Spend over $75 and you will receive a three-piece gift, or go bigger with $125 and unlock a five-piece set.
And in true Rihanna style, there is a surprise extension on 23 September, so those who miss out on the initial sale window will still get another chance.
Fenty Beauty has become a staple in the makeup bags of beauty lovers worldwide since its launch in 2017.
The brand shook up the industry with its inclusive shade range, now spanning foundations, concealers and powders in tones that actually match real skin.
From the Pro Filt’r foundation to the Gloss Bomb lip gloss that has TikTok in a chokehold, Fenty has mastered the balance between high-performance products and everyday wearability.
The Friends + Family Sale is the perfect excuse to stock up on favourites or finally try the viral products you have been eyeing.
It is rare for Fenty Beauty to offer blanket discounts across the site, which is why this event is considered the best time of year to shop.
Fans are particularly buzzing about the sale as it includes some of the brand’s most iconic products, like the Eaze Drop Blurring Skin Tint for that effortless no-makeup makeup look, and the Sun Stalk’r bronzer that delivers a natural sun-kissed glow without the orange undertones.
Even the ever-popular Killawatt highlighter, known for its blinding shimmer, is part of the event.
While the entire site is eligible for the 25 per cent discount, exclusions apply.
Sale items, value boxes, the 2025 holiday collection, CLF donations and gift cards are not included in the deal.
For beauty lovers in Australia, shopping directly from fentybeauty.com is the key to unlocking these discounts and bonus gifts.
Whether you are stocking up on your everyday essentials or trying Rihanna’s latest releases, this is the kind of sale that makes hitting “add to cart” feel like an achievement.
With Christmas just around the corner, the timing could not be better to grab gifts for friends or sneak a few must-haves for yourself.
Just be quick, because once the Fenty Fam Friends + Family Sale ends, prices go back up until next year.
