It’s one of the fastest-growing players in Aussie beauty, and it turns out US-born brand Bubble Skincare is only just getting started.
Today (September 19) marks the beginning of a collaboration between Bubble Skincare and actress Leighton Meester, who has been named as the brand’s first global brand ambassador.
The partnership kicks off with the launch of Bubble’s first-ever 360 brand campaign, Radical Joy, which is a bold, colourful celebration of everything that Bubble stands for — aka skincare that doesn’t take itself too seriously.
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Leighton, 39, was chosen by Bubble because of her cross-generational appeal with Gen Z, Millennials and also Gen Xers, showing that Bubble can work whatever age and stage of skincare.
“Bubble proves that skincare can be powerful without being overly complicated,” Leighton said in a statement.
“Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine.”
Speaking exclusively to Best Picks, Bubble founder Shai Eisenman explained what attracted her to Leighton as a global ambassador.
“Leighton is the perfect match for Bubble because she balances sophistication with off-screen relatability,” Shai told Best Picks.
“She embodies the simple mix of aspirational and approachable that defines our brand.
“What’s so special about her is that she is deeply admired by those who grew up watching her on Gossip Girl, but she’s also continued to build a career and personal brand that feels authentic and relevant to younger generations.”
Shai added: “She resonates with people not just because of her talent, but because she comes across as a genuine, grounded, and joyful — qualities that align perfectly with what Bubble stands for”.
When it comes to what you need to buy from Bubble in order to get a perfect skincare regime off the ground, the answer is myriad.
But it might be helpful to start with Leighton’s own Bubble regime.
Typically, Leighton starts with the Soft Launch Hydrating Cream Cleanser ($25), followed by the Cosmic Silk Hydrating Milky Toner ($28; released later this month), the Day Dream Tone & Texture Serum ($29) and the best-selling item for Bubble: the Slam Dunk Hydrating Moisturiser ($28).
She finishes with the Talk Back Lip Serum ($18), which will arrive on Aussie shores in October.
All of these products are available at Priceline and none cost more than $30.
Shai also has her top recommendation for women, whether they are in their 20s, 30s, 40s, 50s or beyond.
“I would recommend our Power Wave Super Hydrating Cream Moisturiser, which launched in Priceline in June,” she told Best Picks.
“Power Wave is our most hydrating moisturiser offered, with a blend of peptides and ingredients like jojoba oil and aquaxly to help maintain a healthy skin barrier function.
“As we mature, our skin naturally produces less oil to keep the skin hydrated, and Power Wave is a great product to add to your skincare routine to ensure you are getting the deeply hydrating benefits that keep your skin healthy and supple.”
Shai explained both her and her mother, who is in her 50s, use Power Wave “because it’s so luxurious” — proving her point that the products are cross-generational.
Since Bubble launched in Australia late last year, it’s already proving popular, climbing to number seven in the Priceline charts and selling a product roughly every 57 seconds.
Created for those who want effective and innovative products at affordable prices, it has thrived in a cost-of-living crisis that shows no signs of abating.
For more information and to shop from Bubble Skincare, head to the Priceline website here now.
