When Sephora Australia launches its annual Beauty Pass Sale, you can guarantee beauty fans will be setting alarms and filling carts.
Running from 9 to 14 September 2025, this year’s event is bigger than ever with a huge list of brands included, from Rare Beauty and Fenty Beauty to Kayali and Milk Makeup.
But the real headline is that Lady Gaga’s fan-favourite brand Haus Labs is finally going on sale in Australia for the very first time.
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Haus Labs has quickly become a global sensation, thanks to its innovative formulas and Gaga’s fearless approach to beauty.
Up until now, Aussies could only shop the range at full price, so the news that it’s finally part of Sephora’s Beauty Pass Sale feels like a beauty milestone.
Here’s what you need to know.
How the Beauty Pass Sale works
Sephora’s Beauty Pass members get exclusive discounts across thousands of products, with savings of up to 20 per cent depending on your membership tier.
- Gold Members: 20 per cent off with no minimum spend. Priority access starts 9 pm on Tuesday, 9 September, online and on Wednesday, 10 September, in-store.
- Black Members: 20 per cent off with a $100 minimum spend. Priority access starts 9 pm on Wednesday, 10 September, online and Thursday, 11 September, in-store.
- White Members: 15 per cent off with no minimum spend. Priority access also starts 9 pm on Wednesday, 10 September, online and Thursday, 11 September, in-store.
The sale runs until Sunday, 14 September, with Sephora Collection products an extra 30 per cent off for the full period.
If you’re not yet a Beauty Pass member, it’s free to sign up, and everyone starts at White tier, meaning you’ll still save.
What to shop from Haus Labs
Haus Labs has already built a loyal fan base thanks to its skin-first formulas that deliver performance with skincare benefits.
Some of the most talked-about products are finally within reach at a discount:
- Triclone Skin Tech Foundation ($85): A viral base product available in 51 shades that reviewers say feels like skincare with coverage.
- Triclone Skin Tech Concealer ($53): A creamy concealer loved for its lightweight, buildable finish.
- Colour Fuse Blush Powder ($55) and Glassy Blush Balm Stick ($59): Highly pigmented blushes in powder and stick formulas for different finishes.
- Bio-Radiant Gel-Powder Highlighter ($69): A glow-giving formula that layers seamlessly without emphasising texture.
- Power Sculpt Velvet Powder Bronzer ($65): Natural-looking definition across eight shades.
- Le Monster Lip Crayon ($40) and PhD Hybrid Lip Oils ($43): Gaga-approved lip heroes.
- Volumizing + Lengthening Mascara ($49): Grow your lashes while you wear.
The full collection also includes mascaras, eyeliners, setting powders and brushes, all designed to make your routine more fun while still delivering professional results.
Why this matters
Haus Labs is not just another celebrity brand. From its inclusive shade ranges to its thoughtful packaging, the label has become a global standout, often selling out overseas.
For Australian fans, this Sephora sale is the first chance to finally shop Gaga’s must-have products at a discount.
Beauty sales can sometimes feel overwhelming, but this one is straightforward: sign up for Beauty Pass, know your tier, and jump online at 9 pm sharp when the sale starts.
With discounts this good and Gaga’s first-ever Australian sale, it’s likely that best-sellers will sell out fast.
So whether you’ve been eyeing off that viral foundation or just want to channel a little Gaga confidence in your everyday look, now is the moment to stock up.
