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Hey Junior: Why parents can’t get enough of this adorable kids’ label inspired by vintage 80s and 90s Australia

Think retro, hand drawn florals and lightweight pincord across the brand’s signature overalls.

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Goldie + Ace’s new kidswear collection is making waves online.

Spend your days trawling Depop for vintage Osh Kosh overalls?

Love a bit of corduroy and gingham? Do we have just the kids’ range for you.

Australian childrenswear label Goldie + Ace has carved out a niche for itself in the crowded kidswear world by selling adorable childrenswear inspired by vintage 80s and 90s Australia.

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Think retro, hand drawn florals and lightweight pincord across the brand’s signature overalls, as well as beautiful gender-neutral clothing that can be used, loved and passed down to another child in the family.

The brand’s latest collection, Days of Play, is inspired by another (less online) time.

Goldie + Ace sells adorable childrenswear inspired by vintage 80s and 90s Australia.
Goldie + Ace sells adorable childrenswear inspired by vintage 80s and 90s Australia. Credit: Goldie + Ace
Think retro, hand drawn florals and lightweight pincord across the brand’s signature overalls.
Think retro, hand drawn florals and lightweight pincord across the brand’s signature overalls. Credit: Goldie + Ace

A nostalgic yet playful edit of retro-inspired pieces designed to carry kids through every season, the transeasonal collection is an homage to long holidays, when the world was a little less online, and when going to the office with your parents was a holiday treat.

Highlights in the new Days of Play collection include a series of seersucker, gingham, and lightweight linens, as well as 70s inspired stripes, golden yellows and hand-drawn florals.

I’m personally obsessed with the flower-print collared dress for my three-year-old daughter, as well as the little gingham number.

The collection was shot by Alexandrena Parker and Luke Bickley, and it aims to capture kids as they are — their boredom, the boardroom, and the magic of making do.

The transeasonal collection is an homage to long holidays, when the world was a little less online.
The transeasonal collection is an homage to long holidays, when the world was a little less online. Credit: Goldie + Ace
Goldie + Ace was famously founded by Melbourne mum Alana Tiller.
Goldie + Ace was famously founded by Melbourne mum Alana Tiller. Credit: Goldie + Ace

Goldie + Ace was famously founded by Melbourne mum Alana Tiller.

She created the label after realising how hard it was to find stylish kids’ clothes that lasted beyond a single growth spurt.

Despite there being plenty of European children’s labels that featured “cool” vintage-style clothes for kids, she struggled to find any at home in Australia.

The result was the nostalgic brand Goldie + Ace, which now has a cult following both at home and abroad.

The brand even has a free mending service for minor repairs on all Goldie + Ace garments, meaning your kids’ clothes last longer than one life cycle.

For more information and to browse the latest Goldie + Ace collection in full, head here now.

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