3 min read

Cult affordable beauty range One V launches into Kmart with two game-changing beauty essentials

Since launching in 2020, One V Salon has sold over 300,000 products worldwide.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Cult affordable beauty brand One V Salon is today launching into Kmart stores nationally and online.

Calling all budget beauty lovers. We’ve got news you’re going to want to hear.

The cult affordable beauty brand One V Salon is today (18 September) launching into Kmart stores nationally and online.

Establishing Kmart as an official stockist marks a major step for One V Salon’s success, solidifying the brand’s presence in the Australian beauty market and beyond.

Know the news with the 7NEWS app: Download today Download today

The milestone launch will introduce two of the brand’s newest and most innovative products to Kmart shelves, and they cost just $99 and $39 a piece.

So what can you expect from this groundbreaking new line and why do you need to invest?

Cult affordable beauty brand One V Salon is today launching into Kmart stores nationally and online.
Cult affordable beauty brand One V Salon is today launching into Kmart stores nationally and online. Credit: One V Salon

Firstly, we need to talk about the One V Salon 8-in-1 LED Facemask, which the brand describes as a “sleek, salon-grade skincare device designed to complement your skincare goals”.

With an impressive 118 LED lights and eight different light modes, the rechargeable, wearable mask gives you a personalised approach to elevating your at-home skincare routine.

Crafted from ultra-soft, skin friendly silicone, it provides a secure, contoured fit for maximum comfort.

You can adjust the light intensity and session times depending on how long and strong you want your LED to be.

The mask also comes in a handy foldable, travel-friendly design — meaning you can pack it up and take it away with you when going away on holiday or for the weekend.

This particular gadget will cost you just $99 at Kmart.

Joining the One V Salon 8-in-1 LED Facemask is One V Salon’s DIY Lash Clusters Complete Kit.
Joining the One V Salon 8-in-1 LED Facemask is One V Salon’s DIY Lash Clusters Complete Kit. Credit: One V Salon

Joining the One V Salon 8-in-1 LED Facemask is One V Salon’s DIY Lash Clusters Complete Kit — Style ‘Day To Night’ ($39).

Created by professional lash artists, this nifty little all-in-one kit gives you a customisable lash extension experience that can be recreated at home in minutes.

The $39 set includes 154 lash clusters, which is enough to create 13-15 full lash sets in a range of lengths.

It also has a bond and seal formula, a remover and precision applicator, meaning you can easily create soft, natural volume for day or a bolder, more glamorous lok at night.

Those who have tried the kit swear by it, with many saying it has saved them thousands on pricey salon trips.

Created by professional lash artists, this nifty all-in-one kit gives you a customisable lash extension experience.
Created by professional lash artists, this nifty all-in-one kit gives you a customisable lash extension experience. Credit: One V Salon
The launch is a huge step for One V Salon.
The launch is a huge step for One V Salon. Credit: One V Salon

Since launching in 2020, One V Salon has sold a staggering 300,000 products worldwide, gaining cult status for its Lash and Brow Growth Serums, and best-selling Brow Soap, which has sold out more than nine times.

Most recently, the brand’s Hybrid Brow Gel sold out during its pre-launch at Beauty Expo Australia 2025, cementing One V Salon’s place as a rising force in the Australian beauty industry.

Both of the new products are also available at One V Salon’s website. For more information, you can head here now.

What is LED light therapy and how does it work?

Light Emitted Diode (LED) Light Therapy is a deep penetrating, soothing skin treatment ideal for improving skin health, fighting acne causing bacteria, overall skin rejuvenation, reducing the visible signs of ageing and boosting your skin’s healing response.

Different wavelengths of LED light penetrate the skin at different depths to effectively combat acne, inflammation, swelling, signs of aging, collagen production and more.

Unlike other types of light therapy, LEDs do not contain ultraviolet rays.

Therefore, they’re safe for regular use.

According to Healthline, office procedures take 20 minutes at a time. You’ll need to go back once a week for up to 10 weeks, then only once every few months.

At-home LED devices can be used at your convenience without having to go to any appointments. The downside is that the results may not be as dramatic.

Please consult a professional before deciding whether a product is right for you.

Explore More