When it comes to protein, most people know they need more.
But finding one that tastes good and not too grainy is another question entirely.
No more. The brand behind “Aussies’ favourite collagen powder” Chief Nutrition have recently launched a whey protein powder — and shoppers are comparing it to hot chocolate, it tastes that good.
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Unlike most whey products on shelves, which are filled with gums, thickeners, artificial sweeteners, and other junk, Chief’s whey is simple: just high-quality whey protein concentrate sourced from grass-fed dairy, blended with real ingredients you can pronounce.
This means it tastes better and does better for your gut — so none of that bloating that so often comes with powders from other brands that are filled with additives.
When it comes to the powders themselves, Chief have a number of different flavours to enjoy, from dark chocolate to creamy vanilla and unflavoured if that’s more your thing.
Chief Nutrition recommend you use the dark chocolate option as a sweet treat and Milo replacement, and it’s this one that is the most popular online.
You can stir the protein into yoghurt, smoothies, oats or bake with it to make sure you get the recommended daily amount.
While the protein is relatively new, it already has a host of glowing reviews on Chief Nutrition’s website.
“This is part of my daily morning routine. Deliciously decadent, it’s by far the best protein powder available,” one shopper writes.
“I love this protein powder, it has no nasties in it and tastes delicious. I have shared it as a hot chocolate to several people and haven’t had one not like it,” another adds.
A third says: “Love this product. We use it in smoothies, protein shakes and also hot chocolate at night. Find my joints feel so much better and hair and nails. Best thing to add to our lifestyle”.
Others say they are “convinced” their skin is glowing like never before.
Chief Nutrition already has a cult following with products in Woolworths, Ampol, 7-Eleven, and IGA.
Their move into whey protein is a natural extension of their mission: helping people ditch ultra-processed junk food for real, functional nutrition.
For a limited time only, 7NEWS shoppers can get a discount on their protein powder order by entering the code WHEY10 at checkout.
For more information, head to the Chief Nutrition website here now.
Terms and conditions: One use per customer. Does not apply to subscription purchases. Valid across all three flavours of Whey.
