This season, it’s less about the bag, and more about what’s hanging from it.
Bag charms are officially back and bolder than ever, spotted everywhere from the runways to street style roundups, and even on the arms of fashion icons like Dua Lipa, Rihanna, and Kim Kardashian.
A playful nod to the nostalgic charm of the early 2000s, these decorative add-ons are an easy way to personalise your handbag and make it distinctly yours.
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From plush teddy bears and fruity motifs to sculptural leather accents, today’s charms offer something for every aesthetic.
Ready to elevate your everyday carry? Best Picks has curated the ultimate edit of bag charms, all available to shop now.
1. Fashionable and functional
If you’re seeking a bag charm that actually holds a purpose — you’re in luck.
This sleek bug-shaped design doubles as an Apple AirTag holder and comes in four different clippable styles.
It’s handcrafted in full-grain leather, so you’ll have it for seasons to come.
2. Animal crossing
Jellycats have skyrocketed in popularity this year, sparking a major surge in plushie toys and charms.
But you don’t have to splurge on the branded version — there are plenty of soft, toy-like accessories you can hang from your bag.
Our top pick? This sweet little fox.
3. Luxe leather
If playful kitsch isn’t your vibe, leather textures are your best friend.
COS is our go-to for elevated accessories, and you can’t go wrong with the new season floral bag charm — in a trending butter hue no less.
4. Logo mania
Not every bag needs a designer logo — sometimes, it’s all about the details.
A subtle nod to your favourite label can go a long way, and Oroton’s maritime-inspired rope charm does exactly that.
With its twisted rope silhouette and gold-tone, logo-engraved hardware, this piece adds a polished finish to any tote, crossbody, or keyring.
5. Heart throb
Simple shapes are having a moment — think hearts, circles, and squares — but with a luxe twist.
This time around, they’re crafted from sleek leather, giving your bag an elevated feel.
Mimco’s take comes in three chic shades, though we’re eyeing the trending mahogany hue.
6. Snack time
If you’re looking to inject a little personality into your handbag, there’s an array of playful trinkets to choose from — including food-inspired charms.
From hot chips and pretzels to fried eggs, ‘quirky’ is officially in.
One standout? Typo’s sushi charm, which shoppers are calling “so cute” — and we can’t help but agree.
7. Hermès lookalike
Like many fashion trends, bag charms have had their moment in the spotlight before — most notably in 2010, when luxury brand Hermès led the way.
Fast forward to today and there are plenty of lookalike charms for a fraction of the cost.
Our top pick? This sweet-looking horse from Noah The Label.
