The August Afterpay Day 2025 sales are fast approaching, making now the perfect time to get familiar with the retailers going all out this year.
Although the official sale kicks off on August 14, many brands are launching early deals — so keep your eyes open for early-bird bargains and surprise savings.
In exciting news, Afterpay’s fan-favourite Mystery Market is back — this time as The Pay It Forward Mystery Market. For one day only, you’ll have the chance to win a share of $200,000 worth of prizes.
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To help you score the best value, Best Picks has rounded up top deals across a wide range of categories — from mattresses and sneakers to suitcases and sunglasses. If it’s on your wishlist, chances are it’s on sale.
With discounts of up to 70 per cent across thousands of must-have products and experiences — including travel, tech, fashion, beauty, and homewares — expect hundreds of top-tier brands to bring their A-game this Afterpay Day.
Happy shopping!
Health & Beauty
Adore Beauty
Aerre
Up to 30 per cent off, plus free shipping for those subscribed to SMS alerts.
Bangn Body
Up to 40 per cent off sitewide.
Boost Lab
30 per cent off sitewide, plus score a free gift on orders over $90.
Clemence Organics
Up to 50 per cent off select products.
Dyson
Esmi
30 per cent off crowd-favourites available on the website
Eve Wellness
Ezpen
30 per cent off, plus score a free headband with all orders over $40.
Lust Minerals
50 per cent off on selected bundles and free gifts.
Myer
20 per cent off a range of skincare and makeup by Lancôme, Elizabeth Arden and Benefit.
Murad
Add three items to cart but only pay for two.
Naked Sundays
15 per cent off sitewide using the code AFTERPAY 15.
Ole Henriksen
Up to 30 per cent off at The Iconic and Adore Beauty.
Paula’s Choice
20 per cent off sitewide + free shipping.
Sephora
Slickhair
SWISSH
20 per cent off sitewide using the code YES20.
The Breakout Hack (formally tbh skincare)
Up to 40 per cent off sitewide, plus score a free Mini Body Spritz on orders over $90.
Q+A Skincare
Urban Jungle
25 per cent off sitewide, plus spend $85 to receive a free full-size Crème De La Crème.
Fashion
All About Eve
20 per cent off site-wide online & in-store
Assembly Label
Up to 60 per cent off selected styles.
Casetify
Clarks
Up to 40 per cent off podiatrist-approved shoes.
Footlocker
Up to 50 per cent off a massive range of sneakers, clothing and accessories.
Francesca Jewellery
15 per cent off plus free exclusive earrings when you spend over $150 and $250.
Glassons
20 per cent off everything sitewide.
Nine West
25 per cent off new season styles.
Reebok
30 per cent off all full price styles.
Saint Valentine
25 per cent off the brands timeless jewellery collections.
Shona Joy
Up to 30 per cent off sitewide.
Sozo Australia
Save 20 per cent off the all-natural, Aussie made haircare transforming hair health for thousands.
Stylerunner
Up to 50 per cent off selected styles.
Superdry
The Iconic
Ugg
Up to 50 per cent off site-wide + Extra 10 per cent off with code AFTERPAY825.
Van Heusen
40 per cent off sitewide, shop three for $119 shirts online.
Viktoria & Woods
20 per cent off selected styles, plus take an extra 30 per cent off already reduced items.
Witchery
Homes & Travel
Antler
Big W
Up to 40 per cent off selected appliances.
Booking.com
Get up to 20 per cent off with a Getaway Deal at Booking.com.
Emma Sleep
Ergoflex
In Essence
30 per cent off sitewide including diffusers and essential oils.
Koala
Up to 25 per cent off everything across the site.
Kogan
Save hundreds of dollars across best-selling TVs, white goods and more.
Lifely
20 per cent off selected items online.
Linen House
20 per cent off sitewide (including sale).
Miss Amara
Up to 40 per cent off every rug online until midnight Saturday 17 August.
Petbarn
Up to 50 per cent off selected pet favourites.
Temple and Webster
Up to 40 per cent off selected items.
What Is Afterpay Day?
Afterpay Day is a biannual shopping event, usually in March and August, where brands that offer Afterpay as a payment option roll out exclusive discounts.
But here’s the best part — you don’t need to use Afterpay to take advantage of the sales.
Whether you prefer to pay upfront or in instalments, the discounts are available to everyone.
When is Afterpay Day 2025?
Afterpay Day is a biannual shopping event, usually in March and August, where brands that offer Afterpay as a payment option roll out exclusive discounts.
But here’s the best part — you don’t need to use Afterpay to take advantage of the sales.
Whether you prefer to pay upfront or in instalments, the discounts are available to everyone.
How does Afterpay Day work?
Retailers submit their sales through the Afterpay app and website, and shoppers can browse deals from their favourite brands.
Anyone can shop the sales, even if they don’t use Afterpay to pay — hurrah.
How to prepare for Afterpay Day
Want to get the best deals? Here’s how to get ahead of the game:
Sign up for newsletters from your favourite retailers to get early access.
Save the date in your calendar so you don’t miss out.
Check your inbox — retailers will start announcing their offers in the lead-up to the sale.
What to expect in the next Afterpay Day sale
Massive discounts on fashion, jewellery, watches, homewares, beauty, and more.
The option to shop now, pay later with Afterpay.
A big opportunity for brands to reach new customers and boost sales.
