Speak to anyone who knows a thing or two about hair and they’ll all say the same thing: at home box dye treatments are back.
Whether it’s the cost of living crisis or the fact that at-home treatments have come a long way from the days when our mothers used them, DIY hair kits have never been more popular — but it’s hard to sort the quality from the useless.
Enter MIIROKO.
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Billed as a salon-grade, demi-permanent hair colour that is ammonia-free, environmentally conscious, created and approved by real hairdressers, it promises no harsh chemicals and no overpowering smells — just thoughtful, effective colour that fits right into your life.
You can touch up greys, enrich your colour or banish any summer brassiness with one of the brand’s bestselling kits.
The dyes start from as little as $65, and for that price you get an all-in-one colour kit for a clean and easy colour application at home.
Each kit comes with everything you need to recreate a salon experience at home, including application brushes, a bowl, gloves, cape and hair clips.
At present, MIIROKO offers six different colours spanning from “blonde” to “very dark brown”.
Those who feel uncertain about dipping into the world of home dye (and who wouldn’t) can watch one of the brand’s many helpful tutorial videos to learn how to do it yourself.
You can also take a quiz on MIIROKO’s website to discover which hair colour works best for you.
Reviews online are glowing for the company, where the kits have an impressive five-star rating from women across Australia who now wouldn’t colour their hair any other way.
“Absolutely love this colour! Would highly recommend it to anyone wanting to refresh their colour at home,” one impressed shopper wrote.
“Beautiful colour, my husband applied it for me and he had no trouble with it. I’ll be a repeat customer for sure,” another added.
“Thank you for my beautiful colour! It covered my greys and left my hair looking healthy and refreshed. It was so easy to use,” a third reviewer said.
MIIROKO was formed when three hairdressers were talking over wine about a client who was doing their colour at home, but didn’t know what colour to pick.
They wanted to help this client out, but no home colour kit seemed good enough for them to confidently recommend.
Hairdresser Claire Saito spent the next three years in Japan working to create the perfect Home Hair Colour kit.
After three years in Tokyo, Claire shared the results of her work: MIIROKO.
Since then, the brand has only gone from strength to strength, with many turning to the Canberra-based brand as an alternative to pricey salon treatments but still the same results.
For more information and to browse the MIIROKO website for yourself, head here now.
