Seven of the best beauty launches that landed on our desk this week

Afterpay Day sales are well and truly underway, with a number of our favourite beauty brands hosting epic sales (think Olaplex, Shark and Murad to name but a few).

While we’re keeping a close eye on the discounts worth snapping up — our attention has been divided between the new and noteworthy beauty launches that have landed on our desks.

Whether you’re after a makeup refresh or simply want to try and test some of the most highly-anticipated products on the market— we’ve got you covered.

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Here at Best Picks, we’ve rounded up some of the most exciting arrivals in the land of beauty that are worth your time and money, from crowd-favourite cleansers to Selena Gomez’ first-ever Rare Beauty perfume.

With some viral products under $20 — including the infamous Lume deodorant that just landed in Woolies — you can get your hands on many of these game-changing formulas without breaking the bank.

1. Benefit Foundation The Porefessional Foundation, $72 at Myer

Pore care has long been the focus for our friends at Benefit.

Home to facial cleansers, toners, masks and more, they have every product under the sun for hydrating and smoothing the complexion (and of course, pores).

So it only made sense that the biggest launch of the year should be a POREfessional foundation, a blurring matte formula that stays put for 24 hours. Choose from 38 shades available.

Benefit Foundation The Porefessional Foundation, $72 at Myer Credit: Benefit

2. Merit Great Skin Double Cleanse, $51 at Merit Beauty

Loved by Martha Stewart, Dakota Johnson, and Sarah Jessica Parker, is fair to say that Merit Beauty is loved across the globe.

The latest launch to take the world by storm? The Great Skin Double Cleanse, a 2-in-1 oil-free formula for those after a deep cleanse at the end of the day, minus the hassle.

Jam-packed with oat-derived surfactants and plant-derived humectants, it gently exfoliates and wipes away the day, leaving behind a smooth and makeup-free base.

Merit Great Skin Double Cleanse, $51 at Merit Beauty Credit: Merit

3. Dyson Omega Range, from $85 at Dyson

We all know and love Dyson’s top-of-the-line tools, but what about the hair care range?

Omega, the newly-launched collection, recently landed on Aussies shores, and they are all about restoring strands and giving them smooth and shiny finish.

Dyson Oli7, a blend of seven omega-rich oils — including sunflower seeds harvested on Dyson’s UK farm — is available in the form of a leave-in conditioning spray and hydrating hair oil.

Dyson Omega Range, from $85 at Dyson Credit: Dyson

4. Lume Whole Body Deodorant Stick Soft Powder, was $25 now $20 at Woolworths

Viral US-based deodorant brand Lume has just landed at Down Under, and Aussies are in for a treat.

Bringing clinically proven 72 hours of odour control for our pits, there are two products up for grabs at Woolworths, the Invisible Cream and Smooth Solid Stick.

Both science-backed and jam-packed with skin-loving ingredients, this budget-friendly deo can be used over the whole body, and comes in a perfect travel-friendly size.

Lume Whole Body Deodorant Stick Soft Powder, was $25 now $20 at Woolworths Credit: Lume

5. Rare Beauty Rare EDP 50ml, $124 at Sephora

Ms Selena has officially given her fans exactly what they wanted — a Rare Beauty perfume.

With top notes of caramel and pistachio combined with a rich vanilla and spicy ginger base, this earthy perfume is perfect for everyday wear.

Designed with a group of certified hand therapists and packaging engineers, Rare Beauty’s luxe fragrance even has an ergonomic bottle for easy dispensing. Go spritz!

Rare Beauty Rare Eau De Parfum, $124 at Sephora Credit: Rare Beauty

6. Barry M Lip Rehab Nourishing Lip Mask, was $14.95 now $8.97 at Priceline

We all know that winter can cause havoc to our skin during the winter months, including our lips.

To banish dryness once and for all, get your hands on an ultra hydrating balm like Barry M’s Lip Rehab to make your lips smooth and supple once again.

Offering round the clock nourishment and a pop of colour (our favourite is Very Cherry), shoppers are calling these the next dupe for rhode’s peptide lip tints.

Barry M Lip Rehab Nourishing Lip Mask, was $14.95 now $8.97 at Priceline Credit: Barry M

7. Tarte Tartelette Tubing Lash Primer, $46 at Sephora

Lovers of a tubing mascara listen up — you can now turn your regular mascara into a tubing formula with just one handy product.

Simply prep your lashes with Tarte’s new Tubing Lash Primer and layer your go-to mascara on top. The results? Long, volumised lashes coated in a formula that’s just as easy to remove as it is apply.

Deemed as your lashes “personal trainer” it’s a must-have for every makeup bag.