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Naked Sundays stops sales of Collagen Glow lotion amid bombshell SPF CHOICE report that saw Ultra Violette pull product

It comes after a consumer watchdog found many products were failing to live up to their sun protection promises.

Australian sunscreens fail protection tests

Naked Sundays stops sales of Collagen Glow lotion amid bombshell SPF CHOICE report that saw Ultra Violette pull product

It comes after a consumer watchdog found many products were failing to live up to their sun protection promises.

Another Australian brand has pulled one of its sunscreen products from sale as it waits on the results of new independent sun protection testing.

Naked Sundays hit pause on its SPF50+ Collagen Glow 100 per cent Mineral Perfecting Priming Lotion, saying the move was done “out of precaution”.

WATCH THE VIDEO ABOVE: A boutique Australian sunscreen has been taken off shelves.

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The product was available to buy online and from beauty retailer Mecca, which has also stopped sales. No other products have been impacted.

Naked Sundays, which has been sought for comment, told consumer advocacy group CHOICE it was getting advice on how much sun protection its product provided.

“We’ve paused the (sunscreen) from sale in Australia out of precaution, while we await new, completely independent SPF results, and subsequent guidance from the TGA (Therapeutic Goods Administration) on their investigation into SPF testing,” the company said.

The decision comes two months after CHOICE claimed just four of 20 sunscreens it tested had lived up to their SPF 50 or 50+ labels.

The report sent sent shockwaves through the industry, although Naked Sundays was not tested.

Naked Sundays has removed a sunscreen product from sale.
Naked Sundays has removed a sunscreen product from sale. Credit: Naked Sundays

One product that was — Ultra Violette’s Lean Screen SPF 50 + Mattifying Zinc Skinscreen — returned an SPF of four.

It was pulled from shelves last week after the brand’s own testing revealed it could not always meet the protection standards promised on its label.

“Given this pattern of inconsistency in testing, we have decided to withdraw Lean/Velvet Screen from the market, effectively immediately,” the brand’s co-founders Ava Chandler-Matthews and Bec Jefferd.

“We are deeply sorry that one of our products has fallen short of the standards we pride ourselves on and that you have come to expect of us.”

The TGA is investigating CHOICE’s report, saying the “complexity and scale of the material involved” meant the process would take time.

Ultra Violette is pulling one of its product from shelves after CHOICE found it did not meet its SPF claims.
Ultra Violette is pulling one of its product from shelves after CHOICE found it did not meet its SPF claims. Credit: Ultra Violette

CHOICE chief executive Ashley de Silva said there was a “clear problem with how sunscreen is regulated and tested” in Australia.

“Without CHOICE’s investigation, Ultra Violette’s Lean Screen would still be on shelves, despite the fact that it does not provide anywhere near the amount of sun protection it claims to,” de Silva said.

“CHOICE is calling on the TGA to urgently provide an update on its investigation. Ultra Violette’s product may not be the only product that is affected and consumers deserve to know whether they can continue to trust SPF claims in Australia.”

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