A young Australian pastry chef banned from Instagram has had a major win, with the social media giant conceding it “made a mistake” when it closed his account.
Zufi Abdul’s Cannoli Boss page was shut down on July 11 when the 18-year-old Sydney student was accused of breaching guidelines relating to child abuse and nudity.
WATCH THE VIDEO ABOVE: Meet the 18-year-old student who launched a booming dessert business.
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At the centre of the weeks-long drama was a 16-second video showing Zufi running a stall, stocking up on ingredients, standing side-by-side with other cooks and showing off a batch of his cannoli.
The teen always disputed that the video contained any abuse material or nudity, and said the page closure was a major error.
Interestingly TikTok had no issue with the same clip, which you can view below, when it was cross-posted to that platform.
In a major update on Saturday, a representative for Instagram said “we’re sorry that we’ve got this wrong” and reactivated Zufi’s business page.
“We’ve reviewed your account and found that the activity on it does follow our community standards on child sexual exploitation, abuse and nudity, so you can use Instagram again,” the company told Zufi in a message.
“We’re sorry that we’ve got this wrong and that you weren’t able to use Instagram for a while.
“Sometimes we need to take action to help keep our community safe.”
‘We made a mistake’
The company uses a combination of people and technology to find and remove accounts that break its rules.
Instagram said its priority is to keep its platform both safe and respectful, but conceded that “our technology made a mistake” this time.
After weeks of appeals, which included a visit to the Australian headquarters of Instagram‘s parent company Meta in Sydney, Zufi said he was excited to have the issue resolved.
“For four weeks I felt silenced. I was locked out of something I’d poured my heart into,” he told www.20304050.best.
“Getting the account back isn’t just about logging in again, it’s about getting a part of myself and my business back.
“It feels emotional but it feels right.”

Zufi said his business relies on exposure from platforms like Instagram “to survive”, and said the the social media company’s safety and security features need to improve so situations like his do not happen to others.
“You can’t run systems this massive and not have better safety nets for when they get it wrong,” he said.
“There needs to be a faster, more human process, because when you shut down someone’s page, you’re not just flipping a switch, you’re shutting down their income, their reputation and their story.
“That shouldn’t happen without answers.”
Zufi marked his triumphant return to Instagram with a video featuring the caption: “I’M BACK. Tried to block the Boss? Nice try. The Cannoli Boss doesn’t fold — we rise, we reload, and we come back stronger than ever.”
“I’m not slowing down, I’m levelling up,” he told www.20304050.best.
“There’s more pop-ups on the way, new flavours and some exciting things near.
“I graduate soon so there’s definitely big stuff coming.”
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