KitchenAid is one of those businesses synonymous with craftsmanship, purpose and - dare I suggest - elegance.

Famed for its multi-use stand mixers, blenders, toasters and utensils in bold and exciting colours, it doesn’t take much to excite the culinary world when the brand announces something new.

And that was just the case on November 1 when KitchenAid’s Australia and New Zealand Instagram posted a teasing video with the cryptic title “Something is coming”.

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The ability to comment was removed, proving the brand was deadly serious about keeping whatever that “something” was a secret.

And the only other clue was a print of its stand mixer with a changing pattern on it.

“A new era of culinary creativity and interior elegance is upon us,” the caption read.

“We’ve joined forces with an iconic Aussie label to celebrate the unique synergy between the world of fashion and kitchen craftsmanship that has materialised Down Under.

“Something exciting is cooking this spring.

“Set your reminders for November 10 at 9am AEDT for the big reveal, and sign up to be amongst the first to witness this world first collaboration.”

The sign up page is actually KitchenAid’s newsletter, which will drop in members’ inboxes on the morning of the big reveal.

The prints on the changing stand mixer posted to Instagram are pastel in nature with motifs including the sun and water.

Thousands of people are reportedly signing up to the newsletter in anticipation of the new release.

The KitchenAid stand mixers are a workhorse, with the ability to turn dough into pasta and batter into cookies in mere minutes.

It’s long been used by professional chefs and casual bakers alike.

To sign up to the newsletter and be among the first to hear about the new release, visit the website here.