Sofia Richie Grainge is an ‘it’ girl for a reason.
From the moment her Vogue beauty secrets video dropped, fans couldn’t stop watching and screenshotting.
The model, mum and reigning queen of quiet luxury is not only stylish and stunning, but funny, warm, and shockingly relatable.
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Whether she’s talking about her skincare routine, showing off her Oura Ring, or referring to her new French bob hairstyle everyone in her household now lovingly calling her “Bob,” Sofia has a unique ability to make even high-end beauty feel approachable.
And her secret is a carefully curated lineup of makeup and skincare staples that blend luxury with practicality, and yes, some of them are surprisingly affordable.
Here’s everything she uses, loves and can’t live without, so you too can have a beauty routine like Sofia Richie Grainge.
1. Avène Cicalfate+ Restorative Protective Cream, Amazon Australia, was $37.99, now $23.19
The ultimate French pharmacy staple, this cult-favourite cream is the base of Sofia’s entire makeup look.
“It’s like my holy grail,” she told Vogue.
“I always apply it under my makeup because I feel like my makeup is so pretty on top of this. The more you warm it up on your face, the glowier, more gorgeous it looks.”
This skin barrier-strengthening formula is packed with soothing ingredients to calm redness, lock in hydration and prep your skin for foundation that actually looks like skin.
2. Summer Fridays Blush Butter Balm, $45, Mecca
Creamy, buttery and impossibly blendable, Sofia calls this “the perfect summer blush.” It melts into the skin and gives that barely-there flush that looks like you’ve just come back from a beach walk.
The formula includes shea butter, cupuaçu butter and hyaluronic acid for a hydrating, long-lasting glow.
3. MERIT Shade Slick in Mapleton, $38, MERIT
The lip oil she’s “so obsessed” with.
Described as a warm blush tone, Mapleton is Sofia’s go-to lip oil that adds hydration and a subtle hint of colour.
Think: lip balm meets gloss meets skincare, in the chicest little tube.
4. Lancôme Teint Idole Ultra Wear All Over Concealer, $63, Lancôme
With 24-hour hydration and a natural, skin-like finish, it’s the secret to that polished but not overly made-up look.
Sofia said: “I find that it’s silky and gives me good coverage, but it’s not replacing my skin, it’s just enhancing.”
“If I had to use only one makeup product, it would be concealer.”
5. Anastasia Beverly Hills Brow Gel $69.60, Amazon Australia
“I’ve been using this for 10 years,” Sofia revealed.
With its flexible hold and pigmented finish, it keeps brows groomed all day without going crunchy.
The light-reflecting pearls add natural dimension, and it comes in seven versatile shades.
6. Chanel Les 4 Ombres Eyeshadow $114, Myer
If Sofia’s makeup was a vibe, this palette would be it.
Luxe, wearable and easy to blend, the compact includes four shades in a mix of matte, satin, iridescent and metallic finishes.
The packaging alone is a moment.
7. Maybelline Lash Sensational Full Fan Effect Mascara, was $24.99, now $12.49
“This is the only mascara that works for me,” Sofia said. “Otherwise, my mascara is running down my face constantly.
This stays on all day, all night, doesn’t run.”
With a curved brush and jet-black formula, this drugstore fave gives full, fanned-out lashes without clumping or flaking.
Whether you’re splurging on Chanel or saving on Maybelline, Sofia’s routine proves one thing: glowing skin and polished beauty doesn’t have to be complicated — just consistent, thoughtful and a little bit luxe.
