3 min read

Best-selling JW Pei Hana bag goes viral - and it’s currently on sale for 15 per cent off at Amazon Australia

Em Rata, Selena Gomez and Hailey Bieber have been spotted wearing the brand.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Get in quick: JW Pei’s A-lister favourite handbag is currently on sale.

Best-selling JW Pei Hana bag goes viral - and it’s currently on sale for 15 per cent off at Amazon Australia

Em Rata, Selena Gomez and Hailey Bieber have been spotted wearing the brand.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Getting your hands on a designer bag doesn’t necessarily mean forking out thousands, you can actually nab one for under $250 — if you know where to look.

Celebrity-approved JW Pei is a great place to start — home to affordable yet luxe-looking bags that are right on trend.

Spotted on the arms of Hailey Bieber, Gigi Hadid and Selena Gomez, JW Pei’s viral Gabbi Ruched Bag sent the world into a frenzy, but now there’s a new style taking over.

Know the news with the 7NEWS app: Download today Download today

Meet the Hana Tote Bag, an elegant rectangle shape that looks and feels expensive, and already has a cult following across the globe.

This sought-after styles comes in four classic shades (tan, black, olive and cream) with a mix of leather and suede finishes and two different sizes available.

If you’re a fan of a large tote for throwing in everything before you leave the house, Hana’s medium size fits all kinds of work essentials like a small laptop or tablet.

While the Hana Mini is the ideal size for evening outings, with enough room for a lippy, phone, wallet and keys, and it’s currently on sale.

Down to just $132.94 at Amazon Australia in the black or off-white colourway, you can add this stylish tote to your collection without breaking the bank.

The Hana bag is the latest JW Pei bag to claim viral status.
The Hana bag is the latest JW Pei bag to claim viral status. Credit: JW Pei

JW Pei sky rocketed to fame after the Gabbi bag took to the streets on the arms of celebs and fashionistas, and officially reached viral status in 2021.

Crafted from vegan leather and beloved by A-listers like Irina Shayk and Em Rata, shoppers say the bag is “even prettier in person” and is “great for evenings out”.

Now with an impressive lineup of bags of all kinds of shapes and sizes, you can now shop sought-after JW Pei styles at Amazon Australia and The Iconic.

We’ve rounded up seven of the best expensive-looking JW Pei handbags worth adding to your cart.

Hana Mini Faux Suede Tote Bag, was $156.40 now $132.94

Suede is the trending in 2025 — consider this your sign to add the luxe-looking Hana Mini in a faux suede fabric to your collection.

Hana Mini Faux Suede Tote Bag, was $156.40 now $132.94
Hana Mini Faux Suede Tote Bag, was $156.40 now $132.94 Credit: JW Pei

Nova Baguette Style Shoulder Bag, $210

Simple and sleek, the Baguette Style hangs effortlessly off the shoulder during long lunches and evenings out.

Nova Baguette Style Shoulder Bag, $210
Nova Baguette Style Shoulder Bag, $210 Credit: JW Pei

Lily Shoulder Bag, was $109 now $92.65

Surprisingly room, you can fit all kinds of everyday essentials into the Lily Shoulder Bag.

Lily Shoulder Bag, was $109 now $92.65
Lily Shoulder Bag, was $109 now $92.65 Credit: JW Pei

Hana Medium Tote Bag, $225

Calling those need a roomy bag, the Hana tote in a medium size is perfect for joining you during your 9-to-5.

Hana Medium Tote Bag, $225
Hana Medium Tote Bag, $225 Credit: JW Pei

Harlee Shoulder Bag, was $156.40 now $132.94

Ready to make a statement? The Harlee Shoulder Bag comes in an incredible silver colourway with a shiny finish.

Harlee Shoulder Bag, was $156.40 now $132.94
Harlee Shoulder Bag, was $156.40 now $132.94 Credit: JW Pei

Elora Woven Tote Bag, $260.85

Upcoming wedding or special event? Take the Elora Woven Tote Bag out for a whirl.

Elora Woven Tote Bag, $260.85
Elora Woven Tote Bag, $260.85 Credit: JW Pei

Elise Large Top Handle Bag, $195

Add an expensive touch to any outfit with the Elise Top Handle Bag, crafted from faux leather and gold-toned hardware.

Elise Large Top Handle Bag, $195
Elise Large Top Handle Bag, $195 Credit: JW Pei

Explore More