Shoppers across Australia are clearing space in their bathroom cabinets ahead of Sozo Australia’s Afterpay Day sale.
From 14 to 17 August, the Gold Coast-born haircare brand is offering 20 per cent off all full-size Hair Health products and already discounted bundles.
That means you can score double savings on the formulas customers say have completely transformed their hair.
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Sozo has become a fan favourite for one key reason: their products actually deliver results.
Formulated and manufactured in Australia, each product targets both scalp and hair health using scientifically proven natural ingredients.
Instead of water, the first ingredient in every formula is aloe vera, providing intense hydration from the very first wash.
The sale lineup includes best sellers like the Hair Health Shampoo, Conditioner, Hair Health Mask, and Scalp & Hair Health Serum.
Bundles like the Hair Health Trio and Complete Scalp & Haircare Bundle are already fan favourites, and with an extra 20 per cent off, they are set to fly off the shelves.
Here is what to shop in the sale:
- Hair Health Shampoo was $38.95, now $31.16
- Hair Health Conditioner was $38.95, now $31.16
- Hair Health Mask was $39.95, now $31.96
- Scalp & Hair Health Serum was $42.95, now $34.36
- Hair Health Trio was $99.95, now $79.96
- Hair Health Duo was $69.95, now $55.96
- Complete Scalp & Haircare Bundle, was $192.95, now $154.36
- Healthiest Hair Bundle was $152.95, now $122.36
Reviews from loyal customers tell the story.
Sue says: “My hairdresser even noticed the change in thickness and growth between appointments”.
Leigh shares: “These products make my hair soft and shiny, and don’t make my scalp itchy like all the others I’ve tried”.
Julia adds: “The shampoo builds to a beautiful wash, even more economical than my previous brand”.
Part of Sozo’s success comes from what is not in their bottles.
Every formula is free from sulphates, silicones, parabens, PEGs, phthalates and synthetic fragrances, making them safe for sensitive scalps, colour-treated hair and those with health conditions affecting hair health.
Instead, they are packed with nutrient-rich botanicals, essential oils and plant extracts to hydrate, strengthen, smooth frizz, boost shine and soothe the scalp.
The Hair Health Mask is often described as a “total game changer” for repairing damage, while the Hair Health Duo has helped customers achieve silky, more manageable hair in just a few washes.
The sale runs from 8am AEST on 14 August until 11.59pm AEST on 17 August 2025.
Use code AFTERPAY20 at checkout to unlock the savings, and despite the name, you do not need to pay with Afterpay to qualify.
Given how quickly Sozo’s bundles have sold out during past Afterpay Day events, early shoppers will have the best chance of grabbing their favourites before they are gone.
