Here in Australia, we’re lucky enough to have endless homegrown brands on hand.

But one that comes to mind whenever we’re in the market for a wardrobe refresh or even something for a special occasion is Faithfull the Brand.

B-Corp Certified with a focus on transparent, ethical, and responsible production, the best-selling label is home to thoughtful, vintage-inspired pieces.

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Loved across the globe, Faithfull the Brand’s Hedy dress even landed on Lyst’s Hottest Products of 2025 — sitting proudly in ninth place (and the only dress to make the cut).

Now, the Aussie brand is dipping their toe into denim, and fashion girls can’t get enough.

Launching with a classic Straight Jean, $280, in a creamy ecru and deep indigo blue, available in sizes XS to XXL.

Paying homage to muses like Janie Birkin and Brigitte Bardot — Faithfull the Brand have quite simply mastered the straight-leg sihouette.

Subtly cinching the waist and elongating legs, the Straight Jean fits and flatters in all the right places, creating an effortless ‘I just threw them on’ look.

Everyone needs a pair of classic blue jeans in their wardrobe. Just like a white tee and a black blazer, it’s a fundamental staple when creating a capsule wardrobe.

Faithfull the Brand’s Straight Jean ticks all the boxes, with a mid-rise fit, flattering straight leg cut, classic pockets and front fly opening.

The cool indigo colourway compliments a tucked in shirt or tee, whether you’re heading to the office or running errands on the weekend.

As we move into spring, we’re busy giving our wardrobe a much-needed refresh, switching darker colours for lighter shades — including denim.

While black jeans are still a contender for the warmer months, lighter washes like ecru give a Parisien, summery feel.

Faithfull’s Straight Leg Jean in Ecru is a warm, off-white colourway and has already been spotted on shoppers across the globe.

To shop the Straight Leg Jean, head to Faithfull the Brand’s website here.