Beauty lovers, mark your calendars. Sephora Australia has officially confirmed a huge line-up of new skincare, haircare, fragrance and makeup launches rolling out across 2025, and it is shaping up to be one of the retailer’s most exciting in the lead up to the end of the year.
The announcements cover cult favourites like Fenty Beauty, OPI and Haus Labs by Lady Gaga, as well as brand-new arrivals including By Kilian and Raaie.
Whether you’re a skincare minimalist, a fragrance obsessive or someone who loves experimenting with bold colour cosmetics, there is something here that will make it into your routine.
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Haus Labs by Lady Gaga is expanding its range in October with the Colour Fuse Glassy Blush Balm Stick, a multi-use blush and lip product that is more skincare than makeup.
Packed with fermented arnica and goji berry complex, the stick promises a glassy glow with a hydrating finish. Four new shades will be hitting Sephora shelves, making this one of the year’s most anticipated drops.
Fenty Beauty is also going big, unveiling its Diamond Bomb Capsule Collection. Think shimmering body luminisers, high-shine gloss sticks and sparkling shadow crayons, all designed to deliver Rihanna’s signature glow.
If that is not enough to keep your cheeks flushed, Nudestix and Makeup by Mario are both dropping fresh blush and shadow options that make it almost impossible to pick just one.
For the practical multitasker, Make Up For Ever’s Artist Colour Crayon is a waterproof, multi-use stick launching in July. Designed for eyes, lips and face, it resists sweat, water and smudging, making it the ideal handbag hero.
Skincare upgrades
On the skincare front, 2025 is set to be a year of innovation.
The Ordinary is introducing its Sulfur 10% Powder-to-Cream Concentrate, a clever blemish treatment that activates on contact and offers more than 150 uses per bottle.
Paula’s Choice fans will also be thrilled to see the cult 2% BHA Exfoliating Pads launching in pre-soaked form, making travel skincare easier than ever.
Hydration gets a luxe twist with Dr Naomi’s Miss Yuzu HydraBright Moisturiser, landing in August. It combines barrier repair, glow-boosting ingredients and antioxidant-rich Yuzu for a silky finish.
Meanwhile, Caudalie’s revamped Vinopure range will target blemish-prone skin with dermatologist-tested formulas designed for sensitive skin.
Fragrance takes centre stage
Perfume fans can look forward to major launches too. By Kilian’s Princess Eau de Parfum, a marshmallow-vanilla scent with an empowering twist, is making its Australian debut.
For those who love fresh citrus, 7 Virtues Clementine Dream Eau de Parfum is already on shelves and comes with a social impact element, supporting the charity Days for Girls.
Niche fragrance house Maison Louis Marie is also arriving at Sephora, offering a clean, alcohol-free hair and body mist collection, while By Rosie Jane is bringing in its cult mists like Beach Baby and White Tee.
Haircare heroes
Haircare is not missing out either. Virtue’s Overnight Scalp & Hair Elixir promises noticeable results while you sleep, repairing and hydrating for smoother strands by morning.
GHD is also rolling out its Rehab Range of heat-activated leave-in treatments that pair perfectly with its styling tools, while OUAI is delivering new versions of its much-loved dry shampoo.
Why this matters
With more than 40 major launches locked in, Sephora’s 2025 calendar is stacked with innovation.
From high-performance formulations to skincare-makeup hybrids and eco-luxury fragrances, the line-up reflects where the beauty industry is headed: smarter products that look good, feel good and do good.
Beauty fans should keep an eye on Sephora’s official site and stores across Australia and New Zealand, as these launches are staggered throughout the year.
If history is anything to go by, some of the limited-edition drops are bound to sell out fast.
