As your professional shoppers at Best Picks, we’re always keeping a close eye on the latest trends and shopping deals, but when the world’s biggest and most intelligent fashion shopping reveal exactly what shoppers are purchasing — we take note.
Each quarter, global fashion search index Lyst announces its official ‘Hottest Products of 2025’ list, and we’ve got the scoop of who made the cut in 2025.
Often featuring designer labels and products that have hit viral status, this year’s line-up contains a few familiar faces, including a homegrown Aussie brand.
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You can find the likes of Skims’ viral top firmly sitting at number two, Adidas’ trending retro style shorts at number three, and the one and only dress to make the cut; Faithfull the Brand’s Hedy dress, sitting proudly in ninth spot.
Crafted from 100 per cent European Flex linen, the $300 strapless maxi with a flattering drop waist has been deemed as “timeless” by shoppers, spotted at weddings, long lunches and even to the office during the summer heat.
Hardly a surprise to those who know Faithfull’s hero pieces sell-out in record time, it’s gained cult-favourite status for fashionistas across the globe.
After selling out on multiple occasions, eager shoppers have to get in quick to nab the Hedy the dress in their size.
Available in a classic black and chocolate brown with a gorgeous butter yellow coming soon, the Hedy dress is an all-rounder, perfect for all kinds of occasions.
Known for their holiday-inspired collections, Faithfull the Brand is home to linen separates, gorgeous prints and flattering shapes.
The latest drop to capture our attention is Sensommer, inspired by the brands Norwegian co-founder Helle Them-Enger, who spent her summers vacationing on the coast of Norway.
Full of stripes, navy and classic cuts (the high-rise Lalia trousers is the perfect example of a great length and fit), the Hedy dress makes another appearance, this time in a chocolate brown colourway.
Here’s everything we’re noting and loving from Faithfull the Brand’s new Sensommer collection.
2. Vilde Top Birgitta Broderie Anglaise White, $230
3. Sigrid Top Vintage Navy, $180
6. Aniela Mini Dress Athens Stripe, $200
7. Axel Maxi Dress Accordion Stripe Cream Navy, $350
To shop more, head to the Faithfull The Brand website here.
