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Thermomix slapped with $80,000 penalty for allegedly claiming products were NDIS approved

‘Misleading consumers experiencing vulnerability or disadvantage is of concern to us.’
Thermomix Australia has paid an $80,000 penalty over false alleged claims that its products were NDIS approved. Credit: Thermomix/AAP

Thermomix slapped with $80,000 penalty for allegedly claiming products were NDIS approved

‘Misleading consumers experiencing vulnerability or disadvantage is of concern to us.’

Thermomix Australia has paid $79,200 in penalties over alleged claims that its products were endorsed by the National Disability Insurance Scheme (NDIS).

It allegedly made the false or misleading advertising claims on its website about one of its all-in-one appliances, and a cordless vacuum and mop.

But no singular product can be approved for the varying needs of all NDIS participants, the Australian Competition and Consumer Commission said.

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The company claimed the products were “NDIS approved”, “NDIS-registered”, “NDIS-consumables”, “NDIS assistive technology”, and “NDIS equipment”, the watchdog alleged.

Vorwerk Australia Pty Ltd, which trades as Thermomix, was given four infringement notices for the alleged breaches in November 2024 and March 2025.

“The NDIS does not provide specific approval for any particular goods or services,” ACCC chair Gina Cass-Gottlieb said.

“Each NDIS participant has unique needs, and what’s funded under their plan is determined individually, not through a list of approved products.

“There are no categories of goods or services which are automatically NDIS approved or funded for all NDIS participants.

“Misleading consumers experiencing vulnerability or disadvantage is of concern to us, and we will not hesitate to take appropriate action.”

Thermomix is not the only company to be slapped with penalties over the advertising misstep. Bedding retailer Bedshed Franchising allegedly made NDIS-related claims about some of its mattresses, furniture and bedding accessories.

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The company paid $39,600 after claiming its products had been evaluated or approved by the NDIS.

“Your advertising must reflect the facts,” Cass-Gottlieb said last week.

The Australian Government’s NDIS Taskforce was established in 2023 to address potential breaches of the country’s consumer law where NDIS participants may be targeted.

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