2 min read

Shoppers can’t get enough of the hand-painted fashion trend - this is the Aussie-born brand leading the charge

The latest collection features tees, linen pants and crew sweaters.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Ariana PezeshkiBy Ariana Pezeshki
MAKU the Label’s Wildflower collection transforms original hand-painted artwork into wearable pieces that celebrate resilience, beauty and authentic self-expression. Credit: Maku The Label

Shoppers can’t get enough of the hand-painted fashion trend - this is the Aussie-born brand leading the charge

The latest collection features tees, linen pants and crew sweaters.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Ariana PezeshkiBy Ariana Pezeshki

When Maku Fenaroll walked away from the corporate world, she didn’t just change careers. She transformed her entire life, swapping spreadsheets for sketchbooks and turning her paintings into something unexpected: clothing.

That leap of faith became MAKU the Label, a Melbourne-based fashion brand that launched in 2024 and is already making waves for its mix of wearable art, thoughtful design and storytelling.

The label’s latest release, the Wildflower collection, is a heartfelt nod to resilience, natural beauty and the courage it takes to live authentically.

Know the news with the 7NEWS app: Download today Download today

Each piece is more than just fabric and thread. From hand-drawn botanicals to vintage-inspired graphics, the garments feel like living canvases, carrying the same emotional depth as the art they stem from.

Maku’s designs begin in her family home, which she shares with her husband Kyall and their two children, making the process as personal as the pieces themselves.

Every brushstroke reflects not only her creative spirit but also her belief that fashion should connect to the values of the people wearing it.

Maku Fenaroll hand paints every piece in her collection. Credit: Maku The Label

The Wildflower collection features a line-up of ready-to-wear staples that balance practicality with artistry.

The standout Wildflower Bomber is reversible, with a quilted pomegranate lining on one side and delicate botanical illustrations on the other.

The Love Bug Long Sleeve brings a playful, whimsical twist to everyday dressing, while the Wildflower Long Sleeve showcases original artwork in a relaxed silhouette.

Read more...

Completing the range, the Linen Pants are breathable and tailored, $149, delivering comfort without compromising on design.

What sets MAKU apart isn’t just the artistry, but the ethos behind it. The brand is built on a foundation of sustainability and responsibility, working with partners and suppliers who share the same values.

The Wildflower Bomber is reversible with intricate hand-drawn botanicals and a pomegranate quilted lining.  Credit: Maku The Label
The Wildflower Long Sleeve blends original artwork with a relaxed silhouette for effortless styling.  Credit: Maku The Label

MAKU the Label is available through The Iconic, Stylerunner, Superette and their own website, giving shoppers an easy way to add a touch of artistry to their wardrobes.

For those looking for clothes that tell a story while still being versatile and wearable, the Wildflower collection is one to keep an eye on.

Shop more florals from THE ICONIC:

Explore More

How one Aussie couple ‘fell in love’ with a convenient meal replacement shake

‘I highly recommend Daily Shake for anyone looking to lose a few kilos while still enjoying themselves.’

Shoppers rush to snap up Samsung bluetooth trackers at 40 per cent off

These must-have trackers help to stop you losing your keys, wallet and luggage.

The full list of Sephora’s 2025 ‘must-have’ new arrivals revealed

From Rihanna’s glittering Fenty drops to Lady Gaga’s skincare-packed blush sticks, here is everything landing at Sephora Australia.

Shoppers swear by this $50 sleeping device

There’s 24 soothing sounds to help you drift off to sleep.

Brand behind viral kids’ ‘sleep sacks’ launches clever smart baby monitor parents will love

It’s a one-of-a-kind baby monitor designed with both parents and little ones in mind.

The chic new pink suitcase Aussies will be wheeling through airports this spring

Durable, lightweight and stylish.

Searching for the ‘perfect’ Father’s Day gift? These cards say it all

Send him something extra special.

Nick Davis teams up with Providoor for premium at-home dining

Delivered from the minds of renowned chefs to your door.

Frank Green reveals how long their bottles really keep ice frozen

A real-time test with nothing but ice and truth: the results will blow your mind.

Aussie brand’s miracle detangling products have pet owners raving about the results

It’s a ‘game-changing’ doggo detangling solution.

I found the secret to screen-free time for my children

It’s the perfect gift for any child in your life this Christmas.

Vet-approved supplement targets common disease 80 per cent of dogs have

‘It has helped my dog so much.’