Channel 7’s Caroline Wilson has taken aim at Luke Beveridge for snubbing Brian Taylor after the Western Bulldogs’ huge win over the GWS Giants last week, and the AFL have been urged to sanction the coach for the “embarrassing” move.

The Dogs produced one of their best performances of the season in the 88-point demolition of the Giants, but things took an awkward turn when Taylor tried to talk to Beveridge for BT’s highly popular Roaming Brian segment.

WATCH THE VIDEO ABOVE: Caroline Wilson takes aim at Luke Beveridge.

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Taylor spotted Beveridge chatting to Bulldogs great Brad Johnson and star midfielder Tom Liberatore after the thumping win.

“We’ll see if we can sneak up on him and just grab a quick word ... just having a chat here to the coach,” Taylor said as he roamed the Dogs’ rooms.

As Taylor approached, Beveridge turned to him and appeared to give him the evil eye.

“I don’t know whether we can have a quick word,” Taylor said to Beveridge but the coach then walked away.

“Can we just grab one question with you?” Taylor continued.

Beveridge then circled around Taylor and ducked as he walked behind him.

“Don’t you do Channel Seven anymore, Bevo?” Taylor inquired.

Beveridge has previously banned Channel 7 commentator Kane Cornes from the Dogs’ rooms, but it was unclear until now that the ban extended to the entire network.

Wilson said it was “embarrassing” from Beveridge.

“Luke Beveridge not only embarrassed himself last Thursday night, but he robbed Western Bulldogs supporters of an off-the-cuff insight into one of the club’s greatest wins this year,” she said on The Agenda Setters.

“What a poor look for the Western Bulldogs coach to refuse to speak to roaming Brian of all people.

“But it seems that football’s most famous grudge holder has decided to ban an entire network on behalf of one or two commentators, neither of whom were anywhere near the Bulldogs’ rooms or in fact the game on Thursday night.

“The following night, Matthew Nicks delivered a wonderful and again off-the-cuff insight into the joys of primetime victory. Matthew Nicks, a coach who’s been smashed by the media in recent years.

“It is just extraordinary to me that a broadcaster that pours millions of dollars and so much more into footy every year is treated like this.

“And that Beveridge repeatedly gets away with it.”

Wilson went on to say that it leaves her with no doubt who is running the club.

“It’s not (CEO) Ameet Baines and it’s not (president) Kylie Watson-Wheeler. Luke Beveridge is the CEO of the Western Bulldogs,” she added.

Host Craig Hutchison then suggested the AFL should fine Beveridge.

“I’m on the record about the reliance of the game on these two big broadcast deals. It’s unthinkable to me,” he said.

“If you are a coach in that situation and you continually don’t want to be interviewed, you should be fined immediately.

“I’m staggered the AFL haven’t done something about that if that is the case.”

Wilson said the onus should fall on the club.

“It’s extraordinary to me that somebody at the club doesn’t tell him that he’s got to do it,” she continued.

“What’s Brian Taylor ever done to Luke Beveridge? It is just... Just embarrassing.”

Beveridge has a ban on expert AFL commentator Cornes, who has been critical of the coach over his defensive strategy (or lack of).

Cornes believes the Bulldogs have one of the best lists in the AFL and thinks they should be performing better than where they are currently positioned.

Earlier this year, Beveridge was involved in another tense exchange with Cornes when the Bulldogs played at Geelong.

The pair faced off at GMHBA Stadium ahead of the match, when Beveridge walked past Cornes on the boundary line.

Beveridge, in his time as coach, has had many sour relationships with journalists and media types over the years.

He had a high-profile feud with Damian Barrett who works with AFL Media and Nine, and later Beveridge refused to appear at off-the-record chats with AFL Media reporters (that all the other coaches attended) ahead of the season.

In 2022 Beveridge had an explosive blow-up with reporter Tom Morris who was working with Fox Footy at the time.

Morris had reported that Lachie Hunter was going to be left out of the team and Beveridge accused him of gutter journalism.