AFL boss Andrew Dillon says Snoop Dogg will put on a “family friendly” show at the grand final, after the league came under fire for apparent double standards this week.
Adelaide Crows star Izak Rankine has copped a four-match ban for what the AFL described as a “highly offensive homophobic slur” — a word that also happens to appear in a song from Snoop Dogg’s prolific rap career.
The situation hit the front pages of newspapers this week and was even informally raised by Adelaide during the AFL investigation.
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While Snoop was always going to stick to his hits at the MCG, Dillon opted to address the issue in a press conference on Thursday after announcing Rankine’s ban.
He backed the 53-year-old rapper during his prepared statement prior to taking questions on Rankine.
“We cannot vouch for every lyric in every song ever written or performed by any artist who has or will appear on our stage, Australian or international,” Dillon said.
“But what I can say is our pre-match entertainment on grand final day will be family friendly and consistent with the audience at the MCG and those watching the broadcast.
“It is also important to remember that we have engaged Snoop Dogg in 2025 as the person he is today.
“He has spoken publicly about his past.
“He has changed, and today he’s a grandfather, philanthropist, he helps rehabilitate youth and he’s a global entertainer who has performed at both the Super Bowl and the Olympic closing ceremony to audiences of more than 100 million people.
“In those environments his performance was appropriate and well received, and his performance this year at our grand final will be fitting for the best sporting event in the country.”
Snoop performed Drop It Like It’s Hot during the Paris Olympics’ handover to Los Angeles last year.
Dillon this month joked he had a different favourite hit.
“Oh, there’s so many, it’s hard to choose (laughs) ... I’m more a Gin and Juice man,” he said.
Both songs could need minor changes to their lyrics in the wake of Dillon’s ‘family friendly’ declaration.
The AFL boss also teased special guests could appear alongside Snoop, who brought out Dr Dre in Paris after performing with the iconic producer, Eminem, Mary J Blige, Kendrick Lamar and 50 Cent at the 2022 Super Bowl.
“He is well known for his collaborations, so there might be a little more to see here,” Dillon added in his radio interview.
Meanwhile, Dillon on Thursday said the AFL will continue to educate players.
Rankine is the sixth player to be suspended for a homophobic slur in the past 16 months.
“Players get taunted, players get provoked, but there is a line and that line’s been crossed too many times,” Dillon said.
“I think this (cracking down on abuse) has been a key pillar of what the AFL has been about since long before my time here.
“We’ve led the way on that, so it’s really disappointing and it’s unacceptable. It’s not good enough. We want to work with the playing group to eradicate it.”
7NEWS Melbourne’s Mitch Cleary then asked how much more education players have received this year after the AFL first took a stronger stance in 2024.
“Have you got tangible evidence on how much they’ve actually done?” he said.
Dillon replied: “Different education modules have been put in place. But ultimately it’s just continued awareness. As I said, it’s just not good enough and it needs to stop.”
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