A former Miss Universe beauty pageant contestant who represented Russia on the world stage has died following a freak accident after an elk smashed through the windscreen of the car she was travelling in.

Kseniya Alexandrova, 30, was rescued from the crash scene in the Russian town of Tver Oblast in July, before being diagnosed with severe brain injuries.

Russian news sources have now reported that Ms Alexandrova succumbed to her injuries and passed away on August 12.

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Sitting in the passenger seat, Ms Alexandrova was being driven home by her husband on July 5 when the collision occurred.

The animal surprised the couple by jumping onto the road before being hit by the car, smashing through the windscreen and into Ms Alexandrova.

“From the moment it jumped out to the impact, a split second passed. I didn’t have time to do anything,” her husband told Russian outlet the Rossiyskaya Gazeta in a (translated) statement.

“Everything was covered in blood,” Ms Alexandrova’s husband of four months explained before adding that she was rendered unconscious from the impact.

Emergency services arrived on the scene 15 minutes after the crash, and the former Miss Universe contestant was transported to a Moscow hospital, but her injuries ultimately proved fatal.

In addition to her modelling career, Ms Alexandrova was also a practising psychologist, having earned a degree from Moscow Pedagogical State University, according to her Instagram page.

“It is with great sadness that we inform you that our colleague and friend, model Kseniya Alexandrova, passed away yesterday evening,” Modeling agency Modus Vivendis, who represented her, confirmed in a statement on Instagram.

“Kseniya was bright [and] talented. She knew how to inspire, support and give warmth to everyone who was around. For us, she will forever remain a symbol of beauty, kindness and inner strength.

“We sincerely mourn and express our deepest condolences to her family, friends and everyone who had the good fortune to know Kseniya,” the statement added.