Western Australia’s relaxed lifestyle, beaches and abundant sunshine will be a key selling point when the state government heads to the UK and Ireland to lure workers down under.

Premier Mark McGowan says there are about 31,000 jobs that need filling across WA, including roles for teachers, police officers, nurses, doctors, dentists, mechanics, builders, plumbers and miners.

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“We have seen economic growth that has defied global trends and continued to create quality, well-paying jobs,” Mr McGowan said on Friday.

“To fill these vacancies, we know that we need more people to call Western Australia home.”

The delegation will spruik WA’s salaries, that are often more than 50 per cent higher than the average English salary for the same occupation, and comparatively lower cost of living, according to the WA government.

“Since I visited the UK and Ireland last year, our message has been clear - Western Australia is a safe and exciting place to live, study, visit and do business,” Mr McGowan said.

The mission includes events in London, Edinburgh, Bristol and Dublin, information sessions and an advertising campaign targeting specific professions, such as the ‘Build a life in WA’ campaign to attract construction and manufacturing workers.

The adverts will also promote WA as a unique location offering secure jobs and about 3,200 hours of sunshine annually.

But not everybody is pleased with the move, with one UK publication saying “bodysnatchers” from Australia were jetting in to promote the bid.

British politician Steve Brine said WA could ask workers to head Down Under but it didn’t mean people had to go

“Any country is obviously entitled to import health care workers – as we do in the UK from elsewhere – but there’s nothing to say our people have to go,” he said, according to the DailyMail.