Australian Spotify users will soon be digging deeper into their wallets, with the music streaming giant announcing a sharp rise in Premium subscription costs.

The Swedish company has begun emailing customers across Australia, confirming from September, the price of all Premium plans will increase with some users set to pay more than 16 per cent extra per month.

The monthly fee for individual subscribers is jumping from $13.99 to $15.99, resulting in a 14.2 per cent increase.

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Those on the Premium Duo plan will see a bigger bump, from $19.99 to $22.99, marking a 15 per cent hike.

But it’s the Family plan users who are copping the steepest increase.

That tier is set to climb 16.6 per cent from $23.99 to $27.99.

Spotify said the changes are necessary “so that we can continue to innovate on our product offerings and features, and bring you the best experience”, according to an email sent to subscribers this month.

In a statement, the company added: “As we continue to grow our platform, we are updating our Premium prices so that we can keep innovating in changing market conditions. These updates will help us continue delivering value to fans.”

However, not everyone is singing along with the price hike news, sparking a chorus of complaints online as frustrated users turn to social media platforms such as Reddit to vent.

“Not a massive shock, but a 16.7 per cent increase is on the nose,” one user wrote, after receiving the price rise email.

“Is there any reason at all not to transition to Apple Music?”

Another user said: “$30 a month is insane for something you don’t even get any ownership of.”

But not all reactions found the increase out of tune.

“Anyone who lived before the year 2000 would remember singles that cost $5. Yes, $5 for one f***ing song on a CD,” one user took a more nostalgic tone.

“So compared to that, is $30 for unlimited access to endless music really a bad deal?

“And for those saying ‘you don’t own it’, well what do think happened when a CD got scratched or lost? Same thing, you had to buy again.”

The latest increase comes amid broader ambitions from the company, with Spotify reportedly planning to raise prices in other markets as well.

According to The Financial Times, Spotify co-president and chief business officer Alex Norstrom said the company is investing in new features as it chases a bold target of one billion users.

Spotify said Australian subscribers have a one-month grace period before the new price becomes effective, unless they cancel before the grace period ends.