It’s a store most Aussies will know, but if you ask anyone on the street how to pronounce it, you might get a different answer every time.

And now an American living in Australia called Adam has revealed his own confusion over how to pronounce the Aussie women’s clothing brand, Decjuba.

Adam said in his video that he always walks past Decjuba and doesn’t know how to pronounce it.

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“Is it Deck Juba, is it deck Joba?” he said.

“Is it Deek Juba, I just don’t know how to pronounce it.”

It wasn’t long before Adam’s video garnered over 100,000 views and people in the comments were quick to agree with him and express their confusion.

“Before I heard you say the store name, I knew you were going to say Decjuba,” one laughed.

“It’s okay — none of us do,” said a second.

“I’m Aussie and I have no idea either,” said a third.

A spokesperson from Decjuba even waded into the comments and revealed the answer, saying:, “The j is silent, it’s [pronounced] De-Cuba.”

Adam then posted up a follow up video in response to Decjuba, solving the mystery.

Adam’s follow-up video received over 40,000 views and people in the comments were left in shock.

“This has been a public service announcement, because I never knew how to pronounce it either,” said one.

“Aje next please, how do we say it?” asked another.

“I had no idea,” said a third.

“It’s my favourite store and up until now I didn’t know how to pronounce it LOL,” added another.

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