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Allen’s major announcement sends shoppers into a spin

The cat’s out of the bag.
Cindy TranBy Cindy Tran

Allen’s major announcement sends shoppers into a spin

The cat’s out of the bag.
Cindy TranBy Cindy Tran

Australian confectionery giant Allen’s has delighted fans with a major announcement of a new product.

The brand has launched Party Dawgs – dog-shaped lollies with two fruity flavours in every piece.

Available in a 170g pack for $4 at Coles, the new range includes three fruity duos, ranging from Blackberry & Peach to Apple & Watermelon, and Raspberry & Pineapple.

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Fans have expressed their excitement over the new creation, with one saying: “Stop! This is too cute.”

While another joked: “Honestly my addiction to snakes could change to pups.”

Allen’s has launched Party Dawgs – dog-shaped lollies with two fruity flavours in every piece. Credit: Allen’s

Each bag contains dog shaped lollies, inspired by a Dachshund, French Bulldog and Scottish Terrier.

“We know Allen’s lollies are often the hero at celebrations big or small and when we do get together with family and friends, our furry companions are often part of the occasion,” Nestlé Oceania head of marketing confectionery, Melanie Chen said.

“So we’re thrilled to bring our love for lollies and four-legged friends together for Allen’s Party Dawgs, a fun and fruity collection that is perfect for sharing.”

With almost half of Aussie households owning a dog, the sweet treats are bound to be a crowd pleaser.

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Allen’s is also selling dog bandanas, available in three sizes for $12.95 via its website so pet owners can dress their pup in the ultimate party accessory.

7NEWS has not received any monetary benefit for this story.

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