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Why everyone’s talking about this $1.7M business empowering women: 28-day metabolism program

It’s designed to boost energy, rebalance hormones and feel in control again.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Ariana PezeshkiBy Ariana Pezeshki
The 28-Day reset that sold out three times and helped over 25,000 women feel like themselves again. Credit: Instagram

Why everyone’s talking about this $1.7M business empowering women: 28-day metabolism program

It’s designed to boost energy, rebalance hormones and feel in control again.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Ariana PezeshkiBy Ariana Pezeshki

If you’ve ever reached 3 pm and thought, ‘Where did my energy go?’, you’re not alone, and you’re exactly who Jules Van de Gevel had in mind when she created the Pure Goddess 28-Day Metabolic Reset.

The former Sydney midwife and now founder of wellness brand Pure Goddess spent two years researching the metabolic rollercoaster that hits so many women during perimenopause and beyond.

She created a practical, easy-to-follow 28-day program designed to support metabolism, balance blood sugar, and reduce cravings.

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Pure Goddess is helping women feel like themselves again, minus the fad diets, extreme workouts or complicated rituals.

Paired with her best-selling Metabolism & Energy Superblend, the 28-day reset has become the wellness world’s worst-kept secret.

With over 25,000 units sold and women across Australia raving about improved energy, better sleep, and stable moods, it’s no wonder the blend has already sold out three times.

Jules Van de Gevel created Pure Goddess in her 50s and built a $1.7M business empowering women. Credit: Pure Goddess

What is the 28-Day metabolic reset?

It’s part science, part self-care, and totally doable.

Think: a structured-yet-flexible 131-page guide (yep, it’s loaded) that walks you through the what, when and how of supporting your metabolic health.

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Created specifically for women over 40, the plan works with your changing hormones, not against them.

At the centre of it all is the Metabolism & Energy Superblend, made in Australia using 11 carefully chosen ingredients including Glucomannan, a clinically backed fibre that helps support satiety, blood sugar and cholesterol.

“This isn’t about weight loss in the traditional sense,” Jules says. “It’s about metabolic wellness boosting energy, reducing brain fog, and giving women the tools to feel strong and clear again.”

No fads, no fluff, just a science-backed reset with real results for women over 40. Credit: Pure Goddess

From Hot Flushes to Hot Business

Jules didn’t just create a best-selling supplement she built a million-dollar business from her family’s Northern Beaches home, all after leaving a decades-long career in midwifery.

In just 17 months, Pure Goddess has surpassed $1.7 million in sales, growing month-on-month and selling out faster than she ever expected.

And while hitting the million mark was a major moment, Jules says the most rewarding part has been seeing women feel empowered through the program.

“One woman told me she hadn’t had consistent energy in years — after the reset, she was walking daily, cooking again, and feeling confident in her clothes. That’s what it’s all about.”

Midlife, but make it metabolic, this Aussie blend supports energy, mood, and hormone balance. Credit: Pure Goddess

Delicious results

With a Lemon & Lime flavour that customers are loving, a sold-out Wild Berry blend on waitlist, and a podcast on the way, Pure Goddess is only just getting started.

Whether you’re 45 and foggy or 55 and flatlining, the 28 Day Metabolic Reset offers something radical in today’s wellness world: a plan that actually works, made by a woman who’s been there.

Where to buy Pure Goddess

The 28-Day Metabolic Reset and Metabolism & Energy Superblend are available online exclusively at puregoddess.com.au.

Stock is limited and flavour sell-outs are real, so don’t wait.

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