Why Aussies are switching their kitchen appliances for a luxury Italian brand: Shop the five best-selling Smeg gadgets

Think sleek designs and luxe colourways, you can spot Smeg’s top-rated products in almost every household.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

By Holly Hampton-Thayers

Why Aussies are switching their kitchen appliances for a luxury Italian brand: Shop the five best-selling Smeg gadgets

Think sleek designs and luxe colourways, you can spot Smeg’s top-rated products in almost every household.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

By Holly Hampton-Thayers

Take a look inside many Aussie homes, and there’s a good chance you’ll spot a Smeg appliance on the benchtop.

Loved for their retro-inspired design and reliable performance, Smeg products bring a touch of European flair to everyday living.

From s leek espresso machines to colourful kettles and toasters, the luxe-looking appliances are loved by the masses (including Meghan Markle, The Beckham’s and Reece Witherspoon).

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Since 1948, Smeg has been designing and manufacturing appliances in Guastalla, Italy, in the heart of Emilia-Romagna. The region is known for its rich culinary heritage — making it the perfect birthplace for a brand focused on cooking and kitchen culture.

Whether you’re after a compact benchtop oven or a stylish soda maker, Smeg offers something for every kitchen—and every coffee, cooking, or sparkling water enthusiast.

From the iconic cream colourway (Hailey Bieber’s favourite) to the eye-catching red coffee machine, there’s something for everyone.

Here are the top 5 Smeg appliances worth investing in.

The cream colourway remains a firm favourite for shoppers. Credit: Instagram

50s Style 2 Slice Toaster, $269 at The Good Guys

Ready to refresh your kitchen bench? Do it in style with one of Smeg’s best-sellers, the 2 Slice Toaster.

Thanks to its compact dimensions it takes up minimal room and has six different toasting level s and functions so you can brown your toast exactly how you like it.

50s Style 2 Slice Toaster, $269 at The Good Guys Credit: Smeg

50s Style Kettle, was $299 now $254.15

Known as one of the brand’s most iconic products, the Retro 50s Style Kettle is available in a range of classic Smeg colours, from bright red to pastel green.

Fast, safe and built to last, Smeg kettles feature a durable stainless steel body and a generous 1.7L for the whole family.

50s Style Kettle, was $299 now $254.15 Credit: Smeg

50s Style Benchtop Combi-Steam Oven, $1899 at The Good Guys

Meet the countertop combi steam oven made in Italy, a must-have for speeding up your cooking time using less oil in your favourite dishes.

Ideal for apartments, small kitchens, or as a second oven, this handy appliance has multiple cooking features from roasting and baking to reheating and steaming.

50s Style Benchtop Combi-Steam Oven, $1899 at The Good Guys Credit: Smeg

50s Style Espresso Machine, was $699 now $594.15 at Myer

Whether you’re a ground or pod coffee drinker, Smeg’s Manual Espresso Machine can do both.

Perfect for crafting all kinds of coffee, this machine delivers, rich, full-bodied espresso plus an in-built frother to manually steam milk for any latte, cappucino or flat white drinkers.

50s Style Espresso Machine, was $699 now $594.15 at Myer Credit: Smeg

Soda Maker, $219 at The Good Guys

Calling all soda makers, have you ever seen such a luxe-looking countertop carbonato r?

Weighing just around 1.6 kg and completely battery‑free, Smeg’s Soda Maker is perfect for placing on a kitchen bench for frequent use, simply insert a standard screw-in gas canister (included with purchase), fill with cold water, attach the bottle and twist!