If you’ve been anywhere near ‘fitspo’ TikTok lately, you’ve probably come across All For Mimi — the viral Aussie label taking over our feeds (and our wardrobes).

Founded by TikTok sensation Sophia Begg (aka @sophadophaa, with a casual 1.98 million followers), the brand has built a reputation for its dreamy, feminine aesthetic and sell-out collections.

Now, Sophia is back with her latest release, The Pilates Princess Collection, and if the success of her first-ever activewear range (En Route, which had 30,000 people on the waitlist) is anything to go by, this drop is set to disappear faster than your reformer class booking on a Monday morning.

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Designed for low-intensity workouts and Pilates classes, The Pilates Princess Collection is all about looking and feeling good.

Crafted from All For Mimi’s signature buttery-soft fabric, the pieces are made to sculpt, support and hold you in — because let’s be real, the right activewear can make all the difference between feeling like a goddess or a flailing baby giraffe mid-workout.

The collection features a colour palette of creams, pinks and delicate florals, making it perfect for everything from morning coffee runs to actual Pilates (or just lounging around looking effortlessly put together).

Expect a mix of tights, bike shorts and crops, all available in sizes XS to 2XL for full inclusivity — because being a Pilates Princess is for everyone.

The aesthetic: buttery soft and blissfully chic

One of the sweetest details? Sophia has embedded uplifting messages inside the waistbands of the leggings and shorts, with phrases like “You’ve got this” and “Believe in yourself.”

As someone who’s been open about her mental health journey, she wanted to bring a little boost of self-love to every wearer — because sometimes, you need a reminder that you’re stronger than you think (especially when you’re attempting those hundred pulses in a reformer class).

Brand with a heart

All For Mimi isn’t just about looking cute — it’s committed to diversity, sustainability, and timeless fashion.

The brand is plastic-neutral, and every piece is designed to be both on-trend and long-lasting (so you won’t be binning last season’s leggings after three washes).

And if you’re wondering about the brand’s name, it’s a beautiful nod to Sophia’s great-great-grandmother, Mimi, a trailblazing woman who launched her own fashion line in a time when women weren’t exactly welcomed in the business world.

Though Sophia never met her, Mimi’s fearless spirit and love for glamour have become the heart of the brand.

Shop the drop before it sells out (again)

With prices ranging from $59 to $79, The Pilates Princess Collection is expected to sell out fast.

So if you want to live your best Pilates Princess life, head to All For Mimi before it’s all gone.

Because let’s be honest — who doesn’t want to feel like a sculpted, supported, chic little marshmallow while perfecting their Pilates 100s?