Fujifilm is inviting Sydneysiders to leave their phones at the door and step into a nostalgic new world with The Moment Club: A first-of-its-kind photography-focused day club experience.
Set to pop up at the Baptist Street Rec Club in Redfern on Saturday, July 12, the event marks the official launch of Fujifilm’s newest innovation: the retro-inspired Fujifilm X Half Camera.
Blending the carefree energy of the ‘80s and ‘90s with modern mindfulness, The Moment Club encourages guests to unplug and reconnect in real life.
Know the news with the 7NEWS app: Download today 
Designed as a photogenic playground for the digital generation, this two-hour escape promises to be part retro rave, part creative haven and all about living in the moment.
Headlining the afternoon is DJ, adventurer, and digital creator Alex Hayes, who will be spinning a feel-good mix of coastal beats and high-vibe anthems to set the tone.
Guests will be immersed in a tactile, analogue experience, with the opportunity to test drive the all-new Fujifilm X Half Camera – a half-frame film-style device that captures twice the memories in every roll.
In a bold move to encourage presence over scrolling, attendees will be asked to surrender their phones upon entry. In exchange, they’ll receive a chance to explore creativity through Fujifilm’s hands-on workshops.
These include:
- The Ultimate Bathroom Mirror Selfie Workshop, where guests can learn to master angles, lighting, and confidence to take their mirror game to the next level.
- The Art of the Cocktail Pic, teaching the fine craft of photographing drinks in moody light, perfect for turning that happy hour moment into a frame-worthy image.
- The Parallel Moments Workshop, which shows guests how to use the X half’s side-by-side mode to tell a richer visual story within a single frame.
Tickets to The Moment Club retail for $25 per person, which includes a throwback cocktail and Southeast Asian-inspired bites.
Leanne Hughes, Head of Marketing for Fujifilm Australia’s Electronic Imaging & Optical Devices Division, explained the inspiration behind the event.
“We’re thrilled to launch The Moment Club and give people a space to disconnect, have fun, and enjoy the moment – all while offering them a medium to express themselves creatively.”
The Fujifilm X Half Camera retails for $1349 and is designed with a manual film advance lever and dual shooting modes, captures the spirit of a time when photography was slower, more intentional, and deeply personal.
Key Features of the Fujifilm X Half Camera
- Vertical first, always-on composition: Designed for the way we naturally hold our phones and tell visual stories today.
- 2-in-1 imagery: Half-frame format lets you capture side-by-side moments for a layered, narrative-driven aesthetic.
- Fujifilm colour science: Legendary film-like tones and textures, brought to life with every frame.
- Compact, tactile design: Manual film advance lever, lightweight body, and retro styling meet modern creativity.
To purchase tickets to The Moment Club, head to the website here.
