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The best-selling skin, hair and makeup products that have become viral sensations

Think glass-like hair, dewy skin and flawless makeup.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

The new and trending skin and hair products for 2025.

The best-selling skin, hair and makeup products that have become viral sensations

Think glass-like hair, dewy skin and flawless makeup.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

If you’ve seen the viral glass-like hair trend or Olay’s “face-lift in jar”, then you know there are some seriously impressive beauty products on the market right now.

As winter approaches, we’re busy trying and testing these popular formulas to see if they live up to the hype.

From game-changing serums that banish dryness, to sold out cleansers, these highly-rated products are being sought-after by shoppers across the country.

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Here at Best Picks, we’ve compiled a list of some of the viral skin, hair and makeup products that are worth every cent.

1. Esmi Minerals Hyaluronic Hydrating Serum, $65

Jules Sebastian can’t get enough of this serum, saying “If your face just KNOWS winter is coming and the dehydration has already kicked in, you have to try the viral Hyaluronic Hydrating Serum!”

Formulated with niacinamide vitamin B3 for skin repair and oil regulation, this serum is a best-seller from the brand.

Increases hydrating by 25 per cent within two hours — it’s a must have as we head into winter.

Esmi Minerals Hyaluronic Hydrating Serum.
Esmi Minerals Hyaluronic Hydrating Serum. Credit: Esmi Minerals

2. Clarins Fix’ Makeup Spray, $52

Clarins new Fix’ Make-Up Spray is a hydrating and protective setting spray and was most recently spotted in Rihanna’s makeup artist’s kit.

Designed to lock in your makeup while refreshing and soothing the skin, the formaula contains Clarins’ plant-based Anti-Pollution Complex to help protect against environmental stressors and blue light exposure.

Simply spritz over your finished makeup for a 24-hour hold.

Clarins Fix’ Makeup Spray
Clarins Fix’ Makeup Spray Credit: Clarins

3. Nude by Nature Natural Mineral Cover Powder Foundation, $42.95

If you’re on the hunt for a natural-looking foundation with skin-loving ingredients and added SPF — we’ve found it.

Nude by Nature’s loose mineral powder foundation is a bestseller, delivering a satin radiant finish to all skin types, including oily and sensitive.

Shoppers have given it a 4.7-star rating on Nude by Nature’s website, calling it, “the perfect formula.”

Always read the label and follow the directions for use.

Nude by Nature Natural Mineral Cover Powder Foundation.
Nude by Nature Natural Mineral Cover Powder Foundation. Credit: Nude by Nature

4. Sibling Skincare Future Bright Vitamin C Serum, $99

This fast-absorbing, fragrance-free vitamin C serum from Sibling Skincare is being labelled as the ultimate dupe for SkinCeuticals Vitamin C (which happens to be $150 more expensive).

Promising to hydrate and soothe the skin, it delivers a powerful blend of antioxidants and skin-soothing ingredients to target hyperpigmentation, redness, and dullness.

You’ll want to be quick though because the brand has sold out every time since it launched the serum in April of last year.

5. Al.ive Skin Endless Glow Luminous Face Oil, $59

Beloved Aussie-made brand al.ive body launched a brand new skincare range — and it sold out in just four days!

But you’ll want to pop your name on their restock list so you can get your hands on the gorgeous products on offer, including the sought-after Endless Glow Luminous Face Oil.

Shoppers have given it a 5-star rating on al.ive’s website, saying they “absolutely love the feeling of it.”

Al.ive Skin Endless Glow Luminous Face Oil.
Al.ive Skin Endless Glow Luminous Face Oil. Credit: Al.ive Skin

6. Wella Professionals Ultimate Smooth Range, from $54

The brand-new Wella Professionals Ultimate Smooth Range will give you the glass hair of your dreams — all from the comfort of your home.

Offering a glossy, shiny finish to strands, the range includes a shampoo, conditioner, hair mask and serum.

Loved by the masses, Wella took their stardom to another level when they created the incredible hair looks on the runway at fashion house ALÉMAIS Resort 2026 runway in Marrakesh.

Wella Professionals Ultimate Smooth Range.
Wella Professionals Ultimate Smooth Range. Credit: Wella Professionals

7. Olay Super Collagen Peptides Soft Moisturiser, $34.99

OLAY’s Super Collagen Peptides Soft Moisturiser is being hailed by shoppers as “a facelift in a jar.”

The powerhouse formula gets to work in just seven days, delivering seven times plumping power and 25 more collagen peptides compared to previous formulas.

It’s the highest concentration of collagen peptides in any Olay product to date, and is currently on sale for $34.99 at Chemist Warehouse (usually $69.99).

Olay Super Collagen Peptides Soft Moisturiser.
Olay Super Collagen Peptides Soft Moisturiser. Credit: Olay

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