Australia’s most popular fitness influencer Tammy Hembrow, has embarked on a new venture.
The founder of fitness platform Tammy Fit and athleisure brand Saski, has stepped into the world of supplements along with her two sisters, Amy and Emilee.
Making their own mark on the world of male-dominated supplements, the Hembrows have launched their very own brand, Selfish Supps, a range of effective and supportive nutrition products for women.
Know the news with the 7NEWS app: Download today 
“So many women feel really confused or overwhelmed by the amount of supplements available and don’t know where to start,” Tammy tells Best Picks.
“Everything felt too masculine, too complicated, too preachy or didn’t taste good.”
Describing the range as “sports nutrition that gets women’s bodies,” there’s five different products in the launch; Give Me Plant Protein, Give Me Protein Water, Hydrate Me, I Want Energy and Balance My Gut.
No matter your fitness journey or supplement experience, Selfish Supps are made to support women’s unique health and fitness needs; from energy and endurance, to muscle tone, recovery, focus, gut health and hydration.
Tasty and easy to drink, you can pick up the formulas for just $39.99 at Chemist Warehouse.
If you’ve ever felt overwhelmed when walking down the supplements aisle, you’re not alone.
Studies show that while women represent 40 per cent off the sports nutrition market in Australia, many are left still searching for effective sports nutrition.
Whether you’re looking to tone your muscles, up your hydration or seeking an energy boost, Selfish Supps are science-backed formulas, designed to be added into a busy schedule.
Unlike other supplements on the market, Selfish Supps provide women with “simple, effective products,” created for the every day woman, no matter her fitness goals.
As for the flavours, the Hembrows worked hard to create an enjoyable experience you’ll actually want to drink everyday.
“We worked with a team of nutritionists to create high-quality formulas that balance effectiveness with experience. No chalky or gritty textures, or weird aftertastes,” Tammy explains.
While each product contains all the good ingredients, the sisters share that it was equally important to clearly explain what each formula is designed for.
“Supplement aisles are overwhelming and we didn’t want women picking it up and wondering ‘is this even right for me?’ It’s really clear what each product is for, and the things we’ve left out like gluten, soy and dairy,” Emilee explains.
Vegan, gluten-free and halal certified, Selfish Supps formulas are backed by science to support women’s fitness needs.
Each formula has a friendly price tag of just $39.99, which was an important decision the sisters made together.
“Good nutrition and taking care of yourself shouldn’t be a luxury. We wanted women to feel like they can prioritise their health, as women, we already make so many other sacrifices every day,” says Tammy.
The name ‘Selfish’ echoes the brands ethos; to encourage women to prioritise their own wellbeing.
“We’re all mums, we know what it’s like putting yourself last and the guilt that comes with investing in yourself,” Amy adds.
It’s the first business all three sisters have embarked on together, combining their own shared experiences, including motherhood.
“We all bring something really different along with a lot of shared experiences as mothers and business owners so it’s so nice being able to build this for our communities,” says Amy.
“It’s chaos in the best way. Having the trust that we have in each other makes it a lot of fun,” adds Emilee.
Shop Selfish Supps products:
Give Me Plant Protein, $39.99, available in Vanilla & Chocolate
Give Me Protein Water, $39.99, available in Tropical Crush & Very Berry
Hydrate Me, $39.99, available in Pink Lemonade
I Want Energy, $39.99, available in Juicy Watermelon
Balance My Cut, $39.99, available in Blueberry Bliss
To browse the range, head to Selfish Supps website here.
