When it comes to comfy underwear, Aussies already know Step One has it covered — literally.
But now, the fan favourite brand has made a bold move into the bra game, and if the first drop is anything to go by, they’ve absolutely nailed it.
Step One’s debut bra, part of their best-selling SmoothFit range, sold out in less than three hours, leaving customers clamouring to get their hands (and boobs) on the next release.
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With Step One now selling a product every seven seconds and over 16 million pairs of their seam-free underwear flying off the shelves in just five years, it’s no surprise the buzz around their first-ever bra has reached fever pitch.
According to those lucky enough to snag one, it’s all about next-level comfort.
Made from buttery-soft organic viscose derived from bamboo, the bra features a seam-free design that’s so smooth, you’ll forget you’re even wearing it.
“It’s so comfortable you actually don’t know you’re wearing it,” Amanda H (10D) commented.
Designed for all-day wear, the bra hugs the body with a superior fit, thanks to the natural stretch and softness of bamboo viscose.
It’s hypoallergenic, sweat-resistant, and naturally antibacterial.
Step One’s SmoothFit Bra is launching in five core colourways, cleverly named after some of your favourite cocktails.
- Espresso-tini (classic black)
- Rose All Day (a soft pink)
- Chic Champagne (a versatile nude)
- Pina Colada (crisp white)
- Blue Lagoon (a fresh pop of blue)
The bra’s meteoric success isn’t the first time Step One’s SmoothFit range has made headlines.
The collection, which also includes a thong, bikini brief and full brief, flew off shelves within hours when it first dropped last year.
But there’s more to love about Step One than just comfort. The brand has become a trailblazer in sustainable fashion, becoming the first Australian clothing company to achieve end-to-end FSC certification.
That means every piece of bamboo viscose used in Step One’s garments comes from forests managed to the highest environmental and ethical standards.
From protecting plant and animal species to ensuring fair wages and working conditions, Step One is committed to doing right by both people and planet.
Their choice to work with organically grown bamboo, a naturally irrigated crop, means their production process doesn’t use any extra water — a huge win when water conservation matters.
Plus, bamboo’s natural antibacterial and sweat-resistant properties mean Step One’s pieces are not only gentle on your skin, but they’ll also keep you fresher for longer.
With sustainability stitched into every seam and comfort levels through the roof, it’s no wonder fans are calling it “the best bra they have ever worn.”
Missed out on the first drop? Don’t worry — Step One has re-stocked the buttery-soft bras.
Comfort, sustainability, and style — Step One’s bra is already shaping up to be Australia’s new bra obsession.
