An Aussie nurse took a step in a completely new direction when she launched her very own fashion brand back in 2019.
With just a tub of clothes in her hallway, Tara McKeon embarked on a journey to create a size-inclusive label to help women of all sizes to feel fantastic.
Fast forward to today and Proud Poppy is a huge success, with 20,000 loyal members across the globe, and orders placed one every two and a half minutes.
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Home to everyday basics, eveningwear, accessories and more, there are hundreds of gorgeous pieces available, with weekly new arrivals online and across their eight stores.
More than just a fashion brand, Proud Poppy is a safe and stylish space for women to “reclaim their confidence,” and look good doing it.
Best yet, you can update your wardrobe using the code 7NEWS15 to score 15 per cent off your order.
Proud Poppy was created by Tara McKeon, who went on an incredible journey from emergency nurse to fashion entreupenur.
As the founder of one of the most successful size-inclusion fashion brands, she has sold millions of dollars worth of products, and is helping women to feel confident again.
“I started Proud Poppy at one of the lowest points in my life,” Tara tells Best Picks.
“After gaining over 60kg during pregnancy, I was squeezing into size 22s, hiding from the world because nothing fit. And the more women I spoke to, the more I realised it wasn’t just me – no matter their size, women everywhere felt left out of fashion.”
Determined to change this common narrative, Tara set out on a mission to create an “inclusive, and affordable fashion brand” for all women, regardless of body type.
Proud Poppy has weekly releases of new collections featuring an incredible size range of 6-30 — something other brands on the market are unable to offer.
With thousands of reviews and a loyal fan base, community is a big part of the brand’s ethos, with shoppers raving about the confidence-boosting styles on offer.
Rave reviews
Proud Poppy’s community board is full of five-star reviews, with thousands of happy shopppers sharing their thoughts on the new fashion finds, accessories and more they’ve got their hands on.
“This is new style top but I’m hoping there will be more like it soon! Easy and comfy to wear and the print is just beautiful! It’s become a firm favourite,” one shopper commented.
“What can I say other than, STUNNING! This is beautiful in more ways than one. The fabric is super soft, the print is stunning and it’s beautiful on the skin,” another wrote.
“Another fabulous shirt. . . I’m so happy with the cut and fit. Have since purchased the coordinating pants and am looking forward to teaming them with a coloured tank (there are a lot of colours in this pretty to choose from),” a third happy shopper commented.
To shop Proud Poppy’s range of clothing, accessories and more, head to the website here.
