Family fashion just got a glow-up thanks to SHEIN’s new Mini Style range, an online exclusive offering baby, kids and maternity styles designed for everyday mess, milestone moments, and the organised chaos of parenting.

With trend-forward pieces starting from just under $10, the range has already become a go-to for parents who want their little ones dressed in comfort and style.

And now, shoppers can take 20 per cent off orders over $39 with the code MINISTYLE, valid until 11.59 pm AEST on 21 July 2025.

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From textured neutrals and party-ready fits to matching sibling sets that’ll have the whole family coordinating in style, Mini Style is proof that great fashion isn’t just for grown-ups.

The collection is grounded in quality, with an emphasis on breathable 100 per cent cotton pieces that are soft on skin, durable, and thoughtfully made for everyday wear.

It also taps into major mini fashion trends, with some of the cutest takes we’ve seen yet:

• Textured Neutrals: Think ribbed rompers and oat-toned onesies that work season after season.
• Gender-Neutral Playwear: Soft denim, rust, and sage green tones give kids freedom to move and express themselves.
• Mini Matching Sets: From sibling co-ords to baby-and-parent twinning moments, matching is back in a big way.
• Elevated Occasion-wear: Tulle, soft suiting, and bow-tie details are trending for birthdays, weddings and those big family photos.

Best-sellers to add to cart now

Parents have been raving about these standout styles, with hundreds of 5-star reviews on the site.

1. Rural Style T-shirt and Bell Bottom Pants, $8.95

With ruffled floral bell-bottoms and a comfy long-sleeve tee, this outfit is made for little adventurers aged four to seven.

It’s cute, colourful and ideal for layering through autumn.

One shopper wrote, “So cute, it was good quality and looks just like the photo.”

2. Young Boy Plaid Bow Front Shirt and Vest Blazer, $25

A three-piece set for weddings, birthdays or any dressy moment.

Featuring a tailored vest, button-up shirt and matching pants, it’s available for ages 12 months to seven years.

Another shopper commented, “Elegant, comfortable, and fits perfectly.”

“My son looked so stylish for our family event.”

3. Vintaside Kids Vintage Style Baby Girls’ Hooded Zipper Jacket, $12.95

This vintage-style floral jacket is warm, lightweight, and a sweet layering piece for cooler months.

It’s designed for babies from six months to toddlers aged three.

A third shopper wrote, “So cute and warm.”

“It’s a nice thick fabric and has such a lovely pattern.”

Why parents love Mini Style

Mini Style is more than just adorable outfits. It’s about making quality fashion feel accessible and fun during a time of life that’s often full of mess and unpredictability.

With a focus on practicality (hello zip-up jackets and soft elastic waistbands), this is a collection that understands what parents actually need, without compromising on style.

With new arrivals dropping often, and sizes ranging from newborn to seven years, the SHEIN Mini Style range is an easy win for growing families looking to stretch their dollar and still dress the part.

Don’t forget to use code MINISTYLE at checkout for 20 per cent off orders over $39 AUD, valid until 21 July 2025 at 11.59 pm AEST.