Priceline has launched its increasingly popular half price fragrance sale just in time for Mother’s Day.

Beginning on Thursday May 9 and wrapping up on Sunday May 12, you can pick up a new signature scent for the most important women in your life.

Many major brand names such as Coach and Calvin Klein have reduced their fragrances to less than $50, while Narciso Rodriguez and Marc Jacobs are less than $75 and Burberry and Versace are tipped just below $100.

Know the news with the 7NEWS app: Download today

Not every perfume is reduced by half, but there are plenty, like Who Is Elijah’s Nomad fragrance, that are still discounted by 20 per cent.

Estee Lauder Pleasures is reduced to $59 while Issey Miyake’s For Her EDT is just $67, down from $135.

Even the super nostalgic Britney Spears Curious perfume, which was a crowd pleaser in the early 2000s, is just $29 during the Priceline sale.

Or what about Juicy Couture’s Viva La Juicy? Until Sunday you can snap it up for just $59, down from $125.

Fragrance is such a thoughtful and personal gift and it’s a great way to show your mother you appreciate her unique style and taste.

But that doesn’t mean the menfolk in your life have to miss out there.

There are plenty of masculine fragrances and colognes discounted by half their usual price too, including Montblanc Emblem, which is down to $61.

Priceline usually separates its half price fragrance sale with its skincare and makeup sales but there are only a few times a year they drop online.

If you’re interested in picking up a new scent, head to Priceline here.