If you’ve ever tried a supermarket hair dye and lived to regret it, you’re not alone. But MIIROKO is here to change everything you thought you knew about at-home colour.

Founded by a professional hairdresser who was tired of seeing clients settle for second-best, MIIROKO’s at-home hair colour kits are the real deal, salon-quality, ammonia-free and beautifully easy to use.

In celebration of International Self-Care Day on July 24, MIIROKO is offering 10 per cent off all products until July 31 when you use the code SELFCARE10.

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But that’s not all, they currently have 20 per cent off for EOFY, so the time is now to shop.

That includes their best-selling $65 colour kit, designed to give you fresh, healthy colour at home without the stress (or the mess).

So if you’ve been thinking about a fresh tint, now’s the time to make it happen, because this is the kind of self-care that actually makes you feel good.

What makes MIIROKO different from every other box dye on the shelf?

To start with, it was created by actual hairdressers, people who know colour, understand tone, and appreciate how personal your hair journey really is.

Founder Claire spent three years developing the formula in Tokyo after struggling to find anything she felt confident recommending to her clients for at-home use.

This is a demi-permanent colour system that’s free from ammonia and full of nourishing ingredients like aloe vera, almond oil, green tea and A2 ceramide.

It’s gentle, smells amazing, and won’t leave your bathroom (or your scalp) in tears.

Colour that works with you, not against you

Whether you’re after a quick root touch-up, want to refresh your natural shade, or just tone out brassiness, MIIROKO has you covered.

Every kit includes a personalised step-by-step guide based on your hair colour, condition and goals. It’s smart, supportive and honestly, kind of soothing.

Instead of a one-size-fits-all solution, MIIROKO makes haircare feel like skincare. It’s all about what works for you, on your schedule, and without the $300 price tag at the end.

Once you’ve got the kit, you can simply order $50 refills next time you colour, no need to repurchase the whole setup. The design is eco-friendly, refillable, and created to reduce waste (and decision fatigue).

Self-care that’s real

Let’s be honest, self-care doesn’t always look like silk pyjamas and spa days. Sometimes, it’s just making space to do something nice for yourself. Something simple. Something that makes you feel good in your own skin (and hair).

MIIROKO’s philosophy is refreshingly real: feeling confident doesn’t need to cost a fortune, hurt the planet or come with a complicated 12-step routine.

Whether it’s about covering greys or finally finding your signature shade, the ritual of colour can be empowering and even joyful.

And that’s something worth celebrating.

Use code SELFCARE10 at checkout to receive 10 per cent off all MIIROKO purchases until 11:59 pm AEST on 31 July 2025. One use per customer. Cannot be combined with other offers. The discount applies to the product only, not shipping.

Because sometimes the best way to take care of yourself is to change your hair, without changing your whole life.