Labubu fever is taking over Australia.
From social media platforms to e-commerce carts, Australians are not only collecting the quirky creatures but also embracing the latest craze — Labubu fashion.
What began as a niche interest among collectors has quickly morphed into a full-blown online movement, with TikTokers, YouTubers, and budget-savvy shoppers showing off their dressed-up Labubus in style.
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The Labubu trend shows no signs of slowing down. According to Google Trends, search interest in “Labubu clothes” has spiked in Australia over the past 12 months.
Backing up the hype, Temu, a global online marketplace, reports that 6 of its top 10 best-selling items in the Dolls & Accessories category are Labubu clothing sets with some listings selling nearly 20,000 units.
On TikTok, creators like Tilda, dubbed the “blind box toy queen” are leading the charge. Her videos featuring curated Labubu outfits from Temu have gained traction with fans eager to give their mini companions a runway-ready makeover.
Meanwhile, over in Melbourne, YouTuber Joanne Santos recently unveiled her first Labubu outfit haul, revealing a collection that spans adorable to avant-garde. From tiny suspenders to hand-crocheted accessories, these pint-sized outfits are capturing hearts across the country.
And it’s not just about looks, it’s about affordability. One Aussie shopper raved about a recent find from Temu:
“Considering some people are charging up to $25–$50 for Labubu outfits, this was an amazing find.”
Temu has become the unofficial hub for Labubu fashionistas, offering affordable, trending outfits and accessories without breaking the bank. From protective cases to custom-crafted fits, collectors are snapping up items by the thousands.
The platform is also hinting at what could be the next collectible trend: animal-themed dolls are beginning to top Temu’s bestseller charts for doll gear in Australia.
With growing demand and new drops on the horizon, the next big wave may already be taking shape.
Top-Selling Labubu Fashion Picks on Temu:
- No.1 Rated: 17cm doll clothes in various colours, including suspenders and pants suits
- No.2 Best Seller: Handcrafted 3-piece crochet set – complete with cute clothes, a matching bag, and hat
- No.5 Top Rated: Mini doll clothes set, specifically designed for 17cm Labubu dolls
To shop the full range of affordable Labubu fashions, head to Temu’s website here.
