When you think of Kim Kardashian, truffle-infused sauce is probably not the first thing that comes to mind — but it might be in future.
Her private equity firm, SKKY Partners, has just announced its first investment and it is into Truff, a company that makes truffle oils and sauces that sell for about $30 a bottle.
Founded in 2017 by Nick Ajluni and Nick Guillen, Truff has grown rapidly, developing a range spanning pasta sauce, mayonnaise, oil and salt.
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From its roots in the US it has become available internationally and is now in stockists across Australia or to buy online.
The company’s flagship hot sauce remains its best seller.
It is described as being meticulously crafted from ingredients normally reserved for fine tequilas, delicate delicacies, and elegant dining experiences.
More than 6,000 reviews agree with Kim Kardashian’s assessment that it’s worth buying - and even Oprah Winfrey is a fan.
“Hands down the best sauce I have ever tried,” said one.
“I am addicted to this sauce. I will continue to buy it for the rest of my life, it’s THAT SERIOUS.
“Oh my,” said another.
“This is my new favourite hot sauce. I am a huge lover of truffle. This has real truffle and real truffle flavour. If you are a fan of hot sauce and a fan of truffle you have to try this.”
“Can never go back to another hot sauce after using this!” said a third review.
The Truff hot sauce comes in a hotter sauce which is also a fan favourite, as is the Black Truffle Oil.
“It doesn’t matter what I put it on, it just tastes fantastic,” said one spell-bound customer.
“Best truffle oil I’ve tasted. It adds so much flavour. I won’t be without it.”
“Truff is exactly the kind of business that embodies what we were looking for when we founded SKKY – a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth,” Kardashian said.
“Nick and Nick have singlehandedly brought truffle-infused products into the mainstream food scene and built a community around the brand that will continue to be key to its success going forward.”
“We’re proud to be kicking off the SKKY portfolio with this investment.”
For more information or to buy one of the Truff condiments, head here now.
