3 min read

How mum’s struggle with baby daughter led to thriving business helping thousands of parents

When Britt’s second child Saige was born, she quickly developed an angry nappy rash that just would not dissipate.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Cloth Bums is a cloth nappy business that has helped 20,000 Aussie parents. Credit: Cloth Bums

How mum’s struggle with baby daughter led to thriving business helping thousands of parents

When Britt’s second child Saige was born, she quickly developed an angry nappy rash that just would not dissipate.

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Like thousands of other new mums and dads around the country, when Britt Forest’s first baby arrived, she turned to disposable nappies to make the endless feed/play/change/sleep routine easier with a newborn.

While Britt confessed she didn’t love relying on a single-use plastic product, as a new young mum at the age of 24, she was also adjusting to the many demands of parenting a newborn — and so the convenience was an easy win.

In fact, she didn’t even think about it much until her second daughter was born.

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However, when Britt had Saige, it wasn’t long before the little girl developed an “angry nappy rash that just would not dissipate”, no matter what Britt trialled.

“It got to the point where baby Saige was bloody and screaming in pain,” Britt recalled.

She tried everything from creams to nappy-free time and eventually stumbled upon cloth nappies as opposed to disposables.

Mum Britt Forrest (pictured) developed a cloth nappy business that has helped 20,000 Aussie families. Credit: Kirstine/Cloth Bums
When her daughter developed a rash from disposable nappies, she knew she needed to try something else. Credit: Cloth Bums

It worked, as it turned out that some disposable nappies themselves were the cause of baby Saige’s rash, which was, in fact, a chemical burn, made all the worse by ongoing exposure to the chemicals inherent to disposable nappies.

When Britt made the switch to full-time cloth nappies, it wasn’t long before Saige’s burns cleared entirely.

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But Britt was left thinking: what makes the ideal cloth nappy and why were there so many on the market, with none of them quite ticking all the boxes?

Cloth Bums was founded in 2020, with the aim of providing effective, great-fitting, stylish, comforable and absorbent cloth nappies. Credit: Cloth Bums

Enter: her brainwave idea.

Cloth Bums was founded by the mum in 2020, with the aim of providing effective, great-fitting, stylish, comfortable and absorbent cloth nappies that don’t cost the earth.

Nappies start about the $18.95 mark, depending on whether you’re after a birth to toilet training size, a pull-up for a big kid, a night-time nappy or swim option.

Specialising in one-size-fits-most nappies for babies from birth to toilet training, Cloth Bums now prides themselves on having an exceptionally high-quality product and customer service specifically aimed at helping more families make the sustainable transition into cloth without leaks or fuss.

Britt believes that using cloth shouldn’t be hard and that families deserve to know how easy cloth is to use and launder, saving themselves thousands in the cost of nappies over the years it takes to toilet train a child.

Since the original launch in 2020, Cloth Bums have perfected their style. Credit: Cloth Bums

Since the original launch in 2020, Cloth Bums have perfected their style — and they have now helped over 20,000 Australian families.

Reviews online are glowing, with thousands imploring others to make the switch too.

I’m so pleased with how good the quality of these nappies is,” one shopper wrote.

I really do think they put a lot of effort into making good nappies that are not made of bad products. It’s worth every penny for my baby.”

Another added: “Pixies are the best cloth nappy! My partner even scrolled the website to pick out his favourite prints to add to our stash! Super cute and easy to fit”.

While a third said: “I absolutely love Cloth Bums’ nappies! They’re great quality, very easy to use and fit and they’re super cute!! Pixies fit my 11-month-old bub from birth because they’re so customisable”.

In fact, many of the nappies have a super high 4.9 star rating.

The nappies have a super high 4.9 star rating. Credit: Cloth Bums
The Aussie business has expanded to also sell other reusable items. Credit: Cloth Bums

It’s not just nappies that Cloth Bums sells either.

The Aussie business has expanded to also sell waterproof sheets, period undies for women, waterproof bed mats and re-usable cloth wipes and storage.

“Our goal is simple: to make beautiful quality products which are easy to use and accessible for parents like you,” Britt says on the Cloth Bums website.

“We offer stylish designs, practical features, and top-notch quality at a price that is affordable for families.

“And hey, we’re here for you every step of the way! Whether you’re a newbie or a pro, we’ll support you throughout your parenting journey and provide a product you’ll love.”

Right now, for 48 hours, you buy two nappies and get the third for 50 per cent off.

For more information and to shop Cloth Bums, head here now.

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