3 min read

How a travel mishap led to a multi-million-dollar wellness brand: The rise of Tonik’s Apple Cider Vinegar Capsules

‘These have been a game-changer.’

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

How a travel mishap led to a multi-million-dollar wellness brand: The rise of Tonik’s Apple Cider Vinegar Capsules

‘These have been a game-changer.’

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Gold Coast entrepreneur and mum Pip Summerville could never have imagined that a minor travel mishap on a working holiday in Indonesia would be the catalyst for her creating a multi-million-dollar wellness brand.

In 2015, while working as an underwater photographer, Pip travelled to a remote Indonesian island.

As a devoted daily consumer of apple cider vinegar, she presumed sourcing it locally would be difficult so decided to pack a bottle in her suitcase, a decision she quickly regretted.

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As soon as she opened her suitcase, Pip realised that the bottle had spilled everywhere and that everything then stank of vinegar.

“That was my lightbulb moment, I knew there had to be a better way,” Pip explains.

Founder of Tonik, Pip Summerville. Credit: tahliacrinis/Pip Summerville

The wellness entrepreneur was determined to find a better solution so turned to her father, a pharmacist, and asked him whether apple cider vinegar could be put into capsule form.

That conversation then marked the beginning of what would become Tonik, a world-first supplement brand that is revolutionising the way people take apple cider vinegar.

Transforming her idea into a tangible product was no easy task, it took Pip two years of research, formulation, trials, and testing to develop Tonik’s Apple Cider Vinegar Capsules.

The result was a groundbreaking alternative to drinking apple cider vinegar, eliminating the unpleasant taste while also protecting teeth from damage.

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The Apple Cider Vinegar Capsules are still a bestseller, nine years later. Credit: Instagram

“When we launched, we were the first in the world to do it. It really changed the way people took apple cider vinegar, and of course, it meant I could now travel with it easily,” Pip says.

Nine years later, the Apple Cider Vinegar Capsules still remain one of Tonik’s best-sellers, once even selling 2,000 units in just 46 seconds.

Tonik’s Apple Cider Vinegar Capsules retail for $55 per bottle of 120 capsules, which will last 60 days.

Each capsule contains 500mg of raw apple cider vinegar which is rich in beneficial enzymes and probiotics that support digestion and overall wellness.

Pip explains that one of her biggest eye-openers occurred during the development of the apple cider vinegar capsules.

The brand also sells a range of other wellness supplements including coconut oil capsules (pictured). Credit: masa/Instagram

“When we were first working on the formulation. We were told we had to add all these ingredients to “bulk out” the capsules. I was shocked at how many “no’s” we got because no one wanted to make a truly clean supplement.”

The Apple Cider Vinegar Capsules have a 4.8-star rating on Tonik’s website.

“These have been a game-changer, no more shots of apple cider vinegar. These tasteless capsules make the morning vitamin routine so simple,” one reviewer wrote.

“These are great I can’t recommend them enough,” another shopper added.

“Love taking these capsules. So convenient and easy to swallow. You still get all the same benefits of apple cider vinegar without taking that horrible shot,” a third customer wrote.

Tonik also sells a range of other health and wellness supplements including probiotics, coconut oil capsules and collagen.

To purchase the Apple Cider Vinegar Capsules, head to Tonik’s website here.

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