The Aussie underwear brand beloved by sports stars and regular men alike has been massively discounted for Amazon Australia’s Black Friday sale.
Right now, men can pick up a five-pack of boxers for $77.50 instead of $155, which means a whopping 50 per cent off.
But you’ll have to be quick, as the deal is only for a limited time.
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Since it was launched several years ago, Step One has become famous for its “buttery soft” briefs that sell a pair every eight seconds.
It’s become a go-to for men up and down the country looking for superior comfort and style.
The secret to Step One’s success lies in the fabric composition and comfort of the men’s and women’s boxers.
Sydney founder Greg Taylor deliberately chose FSC Certified organically-grown bamboo viscose, because bamboo is both antibacterial and moisture-wicking.
That means it’s perfect for hot or cold weather and for exercising or sitting about.
He also developed the underwear to feature “incredible” anti-chafing technology via an “ultra glide” panel that sits between the thighs to reduce friction.
The underwear comes with rave reviews.
On Amazon, Step One is the “number one best-selling men’s underwear brand”, while Step One says it has claimed “around six per cent of the men’s underwear market” since it launched in 2017.
“Once people try a pair, they nearly instantly replace their entire drawer,” Greg Taylor previously told Best Picks.
“If I grew a hair follicle every time someone told me they had thrown out all their brand name underwear and just wear Step Ones now, I’d have a completely full head of hair!”
It even boasts high-profile sports fans including Aussie cricketer Usman Khawaja, who regularly wears Step Ones on the cricket pitch.
Some of the top reviews on Amazon highlight the underwear as “perfection” and “super comfortable”.
“The best underwear I have ever purchased. It’s extremely comfortable, thin, keeps the family jewels nice and fitted and I’ve never chafed once since I got them and I work a 9-10 hour very physical job. They are definitely worth every dollar,” one reviewer writes.
“Believe the hype. I bought on a whim and truly, truly will never go back,” another adds.
Others love that the undies are made in certified ethical factories from sustainable bamboo.
To shop the Step One discount, head here now.
