The iconic ghd pink campaign is back for its 22nd year, and this time, it’s pinker, prettier and more powerful than ever.

Known globally for championing breast cancer awareness and raising more than $25 million for charities across the world, ghd’s 2025 Pink Sorbet collection is more than just a hair tool launch; it’s a statement.

In partnership with the National Breast Cancer Foundation, $20 from every limited-edition Pink Sorbet purchase will go directly towards vital breast cancer research here in Australia.

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The limited-edition release includes some of ghd’s bestselling stylers, dryers and brushes in a soft sorbet pink that looks just as good on your bathroom shelf as it does in action.

Whether you’re replacing your old styler or treating yourself to a next-gen multitasker, it’s worth knowing that 2.3 million women are diagnosed with breast cancer globally each year.

While hair and breasts are often tied to identity and femininity, breast cancer can take them both.

ghd’s campaign aims to restore confidence and power to women everywhere, with or without hair, through consistent education, empowerment and funding.

The 2025 ghd Pink Sorbet collection includes:

• ghd chronos hair straightener, $465
• ghd duet blowdry hair dryer brush, $595
• ghd duet style hot air styler, $595
• ghd gold hair straightener, $350
• ghd glide hair straightening brush, $285

Each limited-edition product features the soft Pink Sorbet colourway, with professional-grade performance and that signature ghd sleek, polished finish.

In other exciting ghd news, this weekend, ghd is bringing the Euro Summer fantasy straight to Bondi Beach for a one-of-a-kind pop-up event that’s part beauty, part Italian holiday, part celebration to launch the new Chronos Curve range, featuring four new professional curling tongs and wands.

Here’s what’s happening at the ghd pop-up at Da Orazio, Bondi:

• Free takeaway vodka pasta from Da Orazio (yes, ghd tagliatelle is a thing).
• Classic Italian sodas from Santa Vittoria.
• DJ sets to soundtrack your glam.
• Interactive curl styling with the new Chronos Curve range (four professional tongs and wands).
• Free photo booth prints to capture your curls.
• A chance to win your very own ghd wand or tong.

And the first 50 arrivals each day will take home a free goodie bag worth over $190, packed with treats from Rare Beauty, Summer Fridays and Byoma.

• When: Saturday 12th and Sunday 13th July, 12pm to 3pm
• Where: Da Orazio, The Hub, Boheme, Bondi Beach

Whether you’re hunting for a new styler, a sunny weekend plan, or just a solid excuse to eat free carbs and get your hair done, the ghd Euro Summer pop-up has you covered.

Separately to the pop-up this weekend, with every limited-edition purchase of the pink collection, you’re not just investing in great hair.

You’re helping fund breast cancer research and supporting thousands of women in the process.

For more information on breast cancer signs and self-checking, visit the National Breast Cancer Foundation website.